WRITER : RADHA SIRIANUKUL
The MSME Business School, Assumption University of Thailand (AU) recently welcomed a vibrant delegation from Tunghai University, Taiwan — a pioneering institution known as the first and only university in Taiwan to offer a complete education pathway from kindergarten to Ph.D.
Led by Associate Professor Dr. Min-Hsun Liao, Chief International Officer, and Ms. April Tsai, Program Coordinator for European and Southeast Asia Affairs, the delegation included eleven bright undergraduate students eager to explore Thai culture and international perspectives.



Their mission? A two-week (June 30 – July 13, 2025) study tour with the theme: Intercultural Understanding and Communication— co-organized with MSME — packed with academic sessions, cultural excursions, industry visits, and a few surprises (yes, even Thai dance and local delicacies made the list).
But this wasn’t just about seeing temples and tasting som tam. It was about seeing through new lenses — embracing diversity, challenging assumptions, and developing the global fluency today’s business leaders need.
Special thanks to the MSME School and team who made it all happen:
Assistant Professor Dr. Amara Tirasriwat, Dr. Radha Siranukul, Dr. Shih-Tse Lo, A. Kaimook Numgaroonaroonroj, Dr. Ximan Zong, A. Pan Wit Yee, Dr. Natamon Phumpradab, A. Watinee Janarge, A. Kowit Laptaweesuksun, along with MSME support staff and the graceful performers of the AU Thai Dance Club.
Together, we didn’t just exchange knowledge—we built lifelong connections.

More Information about the Martin de Tours School of Management and Economics, please visit:
Website: https://www.msme.au.edu
Facebook: https://www.facebook.com/MSMEBusinessSchool
Instagram: https://www.instagram.com/msmeabac/
Tel: Huamak Campus: (+66)-2783-2222 Ext. 1125
Suvarnabhumi Campus: (+66)-2783-2222 Ext. 2236