Department of Public Relations Website
Reference : Undergraduate Bulletin 2015-2016

Objectives

To produce graduates who have the characteristics, knowledge and skills as follows: 

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.
  • Able to continuously develop themselves academically and professionally.
  • Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
  • Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
  • Have creativity and communication skills for presentation.

Courses

A. General Education Courses 36 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International students) 3

Social Science

Social Science Courses 12 Credits
CA 1012 Macro-environment, Media Effect and Media Literacy 3
CA 2016 Psychology for Persuasive 3
CA 4010 Law and Ethical Concerns for Communication 3
GE 2202 Ethics 3

Humanities

Humanities Courses 3 Credits
GE 1102 Introduction to Philosophy 3

Science and Mathematics

Science and Mathematics Courses 6 Credits
BG 1301 Fundamentals of Statistics 3
GE 1301 Environmental Science 3

B. Specialized Courses: 97 Credits

Core Courses

Core Courses 39 Credits
CA 1001 Introduction to Communication 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
CA 2004 Introduction to Advertising 3
CA 2005 Introduction to Public Relations 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2015 Introduction to Performance Communication 3
CA 2018 Consumer Insight 3
MGT 1101 Introduction to Business 3
MGT 2900 Principles of Management 3
MKT 2280 Principles of Marketing 3
NM 3401 Production for Communication Tools 3

Major Required Courses

Major Required Courses 40 Credits
AD 3101 Principles of Marketing Communication 3
CA 2003 Presentation Technique 3
CA 2013 Utilization of Multimedia Tools 3
CA 3011 Communication Arts Research 3
PR 3202 Strategic Public Relations Campaign Planning and Evaluation 3
PR 3204 Marketing Public Relations 3
PR 3214 Organizational Communication 3
PR 3215 Writing for Public Relations in English 3
PR 3227 Media Relations and Planning 3
PR 4201 Corporate Communication and Stakeholder Relations 3
PR 4207 Public Relations Workshop I 3
PR 4208 Public Relations Workshop II 3
PR 4209 Seminar in Public Relations 3
PR 4212 Public Relations Internship (200 Hours) 1

Major Elective Courses

Major Elective Courses 18 Credits
PR 3210 Negotiations 3
PR 3216 Writing for Public Relations in Thai 3
PR 3217 Desktop Publishing/ Presentation Graphics 3
PR 3218 Special Events Management for Public Relations 3
PR 3224 Applied Research for Public Relations 3
PR 3225 Personality Development and Personal Branding 3
PR 3228 Intercultural Communication 3
PR 3229 Folk and Traditional Media Communication 3
PR 3230 Digital Public Relations 3
PR 4219 Community Relations 3
PR 4220 Financial and Investor Relations 3
PR 4221 Public Relations for Issue and Crisis Management 3
PR 4222 News Writing and Reporting 3
PR 4223 Magazine/Feature Writing 3
PR 4226 Selected Topics in Public Relations 3
Students can take Advertising, New Media Communication, Performance Communication courses as major elective courses upon completion of the prerequisites (if any).

Minor Courses

Minor Courses 18 Credits
Students can choose one of the following groups as the minor courses.
Advertising
Minor Required Courses 9 Credits
AD 3102 Advertising Media Planning 3
AD 3103 Advertising Creative Strategy 3
AD 3112 Brand Communication 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Advertising upon completion of the prerequisites (if any).
New Media Communication
Minor Required Courses 9 Credits
NM 3402 Film and Time-based Media Production 3
NM 3404 Multimedia Editing 3
NM 4406 Broadcast Media Production and Directing 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of New Media Communication upon completion of the prerequisites (if any).
Performance Communication
Minor Required Courses 9 Credits
PC 3305 Script Writing and Analysis 3
PC 3308 Performance/Event Criticism 3
PC 4311 Production Management for Performance 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Performance Communication upon completion of the prerequisites (if any).

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).


Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
CA 1001 Introduction to Communication 3
CA 1012 Macro-environment, Media Effect and Media Literacy 3
GE 1301 Environmental Science 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students) 3
MGT 1101 Introduction to Business 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 1002 English II 3
BG 1301 Fundamentals of Statistics 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
GE 1102 Introduction to Philosophy 3
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
BG 2000 English III 3
CA 2003 Presentation Technique 3
CA 2005 Introduction to Public Relations 3
CA 2015 Introduction to Performance Communication 3
CA 2016 Psychology for Persuasive Communication 3
MKT 2280 Principles of Marketing 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 2001 English IV 3
CA 2004 Introduction to Advertising 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2013 Utilization of Multimedia Tools 3
CA 2018 Consumer Insight 3
GE 2202 Ethics 3
  Total 18

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
AD 3101 Principles of Marketing Communication 3
CA 3011 Communication Arts Research 3
NM 3401 Production for Communication Tools 3
PR 3202 Strategic Public Relations Campaign Planning and Evaluation 3
PR 3214 Organizational Communication 3
PR 3215 Writing for Public Relations in English 3
  Total 18
Second Semester
Course Code Course Title Credits
MGT 2900 Principles of Management 3
PR 3204 Marketing Public Relations 3
PR 3227 Media Relations and Planning 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 18
Summer Session
Course Code Course Title Credits
PR 4212 Public Relations Internship (200 Hours) 1
  Total  1

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
CA 4010 Law and Ethical Concerns for Communication 3
PR 4201 Corporate Communication and Stakeholder Relations 3
PR 4207 Public Relations Workshop I 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Total 15
Second Semester
Course Code Course Title Credits
PR 4208 Public Relations Workshop II 3
PR 4209 Seminar in Public Relations 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 15