DEGREE CONFERRED

Bachelor of Communication Arts (Public Relations)

B.Com. Arts (Public Relations)

GRADUATION REQUIREMENTS

Assumption University confers the degree of Bachelor of Communication Arts in Public Relations upon students who meet all of the following requirements:

  • Have completed the total number of credits of the curriculum
  • Have obtained accumulative grade point average of at least 2.00
  • Have participated in 16 sessions of the Professional Ethics Seminar
  • Have obtained library and financial clearance from the University
  • Have demonstrated good behavior and discipline
  • Are obligated to meet the minimum English proficiency requirement specified in one of the following criteria:

Test Instruments

Required Passing Score

AU English Proficiency Assessment

or

70%*

TOEFL (iBT)

or

90

TOEFL (P)

or

575

IELTS

6.5 

*70% = Level B2 of Common European Framework of Reference for Language (CEFR)

OBJECTIVES

To produce graduates who have the characteristics, knowledge and skills as follows:

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.
  • Able to continuously develop themselves academically and professionally.
  • Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
  • Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
  • Have creativity and communication skills for presentation.

COURSES

General Education Courses 30 Credits

Language

Language Courses       15 Credits

BG 1001

English I

3

BG 1002

English II

3

BG 2000

English III

3

BG 2001

English IV

3

GE 1403

Communication in Thai (for Thai students)

3

or

 

 

GE 1405

Thai Language and Culture (for non-Thai students)

3

Social Science

Social Science Courses     6 Credits

CA 4010

Law and Ethical Concerns for Communication

3

GE 2202

Ethics

3

Humanities

Humanities Courses  6 Credits

GE 1102

Introduction to Philosophy

3

GE 2101

World Civilization

3

Science and Mathematics

Science and Mathematics Course    3 Credits

BG 1301

Fundamentals of Statistics

3

 

Specialized Courses 96 Credits

Core

Core Courses       36 Credits

CA 1001

Introduction to Communication 

3

CA 1002

Introduction to Photography and Cinematography

3

CA 1021

Introduction to Advertising 

3

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

CA 1024

Introduction to Digital Media Communication  

3

CA 1025

Computer Graphic Design

3

CA 2003

Presentation Technique

3

CA 2019

Communication Arts Research

3

MGT 1101

Introduction to Business 

3

MGT 2900

Principles of Management

3

MKT 2280

Principles of Marketing

3

Major Required

Major Required Courses             45 credits

PR 2201

Marketing Public Relations

3

PR 2202

Strategic Public Relations Campaign Planning and Evaluation

3

PR 2203

Persuasive Communication

3

PR 3214

Organization Communication

3

PR 3215

Writing for Public Relations in English

3

PR 3236

Content Strategy

3

PR 3230

Digital Public Relations

3

PR 4201

Corporate Communication and Stakeholder Relations 

3

PR 4221

Public Relations for Issue and Crisis Management

3

PR 4227

Public Relations Senior Project for Marketing Communication

6

PR 4228

Public Relations Senior Project for Social Campaign

6

PR 4209

Seminar in Public Relations

3

PR 4213

Public Relations Internship

3(200 Hours)

Major Elective

Major Elective Courses    15 credits

Students can choose one of the two plans in the following.

                Plan A: Major Concentration Courses

                                Students can choose one of two concentrations in the following.

                                - Concentration 1: “Relationship Management”

                                - Concentration 2: “Public Relations Campaign Execution”

             or

                Plan B: Major Elective Courses

Plan A: Major Concentration Courses

Public Relations students pursuing PLAN A must select a concentration in the major area below. Then, students must study three mandatory courses in the selected concentration and select two major elective courses from public relations to fulfill 15 credits.

Concentration 1: “Relationship Management”

PR 3227

Media Relations and Planning

3

PR 4219

Community Relations

3

PR 4233

Investor Relations

3

 

Public Relations Major Elective Course

 

 

Public Relations Major Elective Course

 

Concentration 2: “Public Relations Campaign Execution”

PR 3218

Special Events Management for Public Relations

3

PR 4232

Fundamental Design for Public Relations

3

PR 4234

Traditional Media Production for Public Relations

3

 

Public Relations Major Elective Course

 

 

Public Relations Major Elective Course

 

Plan B: Major Elective Courses

Public Relations students pursuing PLAN B must select any public relations major elective courses with any major required courses or major elective courses from Advertising, Digital Media Communication and Live Event Creation and Management as major elective courses upon completion of the prerequisites (if any) to fulfill 15 credits. 

 

 

Credits

PR 3216

Writing for Public Relations in Thai

3

PR 3224

Applied Research for Public Relations

3

PR 3225

Personality Development and Personal Branding

3

PR 3228

Intercultural Communication

3

PR 4226

Selected Topics in Public Relations

3

PR 4229

Public Speaking

3

PR 4230

Interactive Media for Public Relations

3

PR 4231

Sponsorship Management for Public Relations

3

PR 4235

Current Trends and Digital Literacy

3

PR 4236

Computer Graphic for Public Relations

3

 

Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

STUDY PLAN

FIRST YEAR

First Semester

Code

Subjects

Credits

BG 1001

English I

3

CA 1001

Introduction to Communication

3

CA 1002

Introduction to Photography and Cinematography

3

CA 1021

Introduction to Advertising and Branding

3

or

 

 

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

or

 

 

CA 1024

Introduction Digital Media Communication

3

GE 1403

Communication in Thai (for Thai students)

3

or

 

 

GE 1405

Thai Language and Culture (for non-Thai students)

3

 

Total

18

Second Semester

Code

Subjects

Credits

BG 1002

English II

3

CA 1021

Introduction to Advertising and Branding

3

or

 

 

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

or

 

 

CA 1024

Introduction Digital Media Communication

3

CA 1025

Computer Graphic Design

3

MGT 1101

Introduction to Business

3

GE 2101

World Civilization

3

 

Total

18

SECOND YEAR

First Semester

Code

Subjects

Credits

BG 2000

English III

3

CA 2003

Presentation Technique

3

MKT 2280

Principles of Marketing

3

BG 1301

Fundamentals of Statistics

3

GE 1102

Introduction to Philosophy

3

GE 2202

Ethics           

3

 

Total

18

Second Semester

Code

Subjects

Credits

BG 2001

English IV

3

MGT 2900

Principles of Management

3

CA 2019

Communication Arts Research

3

PR 2201

Marketing Public Relations

3

PR 2202

Strategic Public Relations Campaign Planning and Evaluation

3

PR 2203

Persuasive Communication 

3

 

Total

18

THIRD YEAR

First Semester

Code

Subjects

Credits

PR 3214

Organization Communication

3

PR 3215

Writing for Public Relations in English

3

PR 3230

Digital Public Relations

3

 

Major Elective

3

 

Major Elective

3

 

Total

15

Second Semester

Code

Subjects

Credits

PR 3236

Content Strategy

3

PR 4201

Corporate Communication and Stakeholder Relations 

3

PR 4221

Public Relations for Issue and Crisis Management

3

 

Major Elective Course

3

 

Major Elective Course

3

 

Total

15

Summer Session

Code

Subjects

Credits

PR 4213

Public Relations Internship

3(200 Hours)

 

Total

3(200 Hours)

FOURTH YEAR

First Semester

Code

Subjects

Credits

CA 4010

Law and Ethical Concerns for Communication

3

PR 4227

Public Relations Senior Project for Marketing Communication

6

 

Major Elective Course

3

 

Free Elective Course

3

 

Total

15

Second Semester

Code

Subjects

Credits

PR 4228

Public Relations Senior Project for Social Campaign

6

PR 4209

Seminar in Public Relations

3

 

Free Elective Course

3

 

Total

12