DEGREE CONFERRED

Bachelor of Business Administration (Marketing)

B.B.A. (Marketing)

GRADUATION REQUIREMENTS

Assumption University confers the degree of Bachelor of Business Administration in Marketing Management upon students who meet all requirements specified in the Graduate Program Standard Criteria B.E. 2548 and Assumption University Bylaw B.E. 2548 as follows:

  • Complete the total number of credits of the curriculum
  • Obtain a cumulative grade point average of at least 2.00
  • Participate in 16 sessions of the Business Professional Ethics Seminar
  • Have library and financial clearance with the University
  • Have demonstrated good behavior and discipline

OBJECTIVES

To provide the graduates with the following desirable characteristics :

  • Morally sound, committed to acting justly and open to further growth
  • Knowledgeable of marketing principles, possess analytical tools and practical knowledge to make sound marketing decision
  • Flexible competent and well-rounded in confronting and solving business problems
  • Able to work as a team and motivate others to work
  • Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills

COURSES

General Education Courses 40 Credits

Language

Language Courses  15 Credits

BG 1001

English I

3

BG 1002

English II

3

BG 2000

English III

3

BG 2001

English IV

3

GE 1403

Communication in Thai (for Thai students)

3

Social Science

Social Science Courses    12 Credits

ECO 2201

Microeconomics

3

ECO 2202

Macroeconomics

3

GE 2202

Ethics

3

MGT 1101

Introduction to Business

3

Humanities

Humanities Courses  7 Credits

GE 1204

Physical Education

1

GE 2101

World Civilization

3

MGT 2404

Managerial Psychology

3

Science and Mathematics

Science and Mathematics Courses 6 Credits

MA 1200

Mathematics for Business

3

GE 1301

Environmental Science

3

Specialized Courses 93 Credits

Business Core

Business Core Courses    48 Credits

ACT 1600

Fundamentals of Financial Accounting

3

ACT 2620

Fundamentals of Managerial Accounting

3

SA 1201

Statistics I

3

BG 1400

Business Law I

3

BG 1401

Business Law II                

3

SA 2200

Statistics II

3

MIS 1221

Computer Literacy

0

MIS 2111

Introduction to Management Information Systems

3

MIS 2221

Quantitative Analysis Tools

0

FIN 2700

Money, Banking and Financial Markets

3

FIN 3701

Corporate Finance

3

IBM 2702

International Business Environment

3

MGT 2900

Principles of Management

3

MGT 3905

Operations Management

3

MGT 3907

Business Communication

3

MGT 3940

Business Research Methodology

3

MGT 4914

Entrepreneurship

3

MKT 2280

Principles of Marketing

3

Major Required

Major Required Courses              30 credits

MIS 3122

Principles of Electronic Commerce

3

MKT 3102

Integrated Marketing Communications

3

MKT 3515

Purchasing and Supply Chain Management

3

MKT 3525

Sales Management

3

MKT 3530

Consumer Behavior

3

MKT 3620

Global Marketing

3

MKT 4725

Competitive Analysis and Strategy

3

MKT 4730

Marketing Management

3

MKT 4829

Marketing Decision Making

3

MKT 4855

Research in Marketing

3

Concentration Courses

Students must choose one of the three following plans as their concentration courses.

Plan A: Major Concentration Courses                                                                                                           15 Credits

Or

Plan B: Business Concentration Courses                                                                                                      15 Credits

Or

Plan C: Major Elective Courses                                                                                                                    15 Credits

Plan A

PLAN A – Major Concentration Courses      15 credits

Students pursuing PLAN A must select a concentration in the major area and study the five specified courses.

Digital Marketing

Digital Marketing

MKT 3867

Social Media and Online Marketing

3

MKT 3868

Content Marketing

3

MKT 3869

Digital Consumer Insights

3

MKT 4777

Communications and Digital Media Strategy

3

MKT 4887

Online Entrepreneurship

3

Integrated Marketing Communications

Integrated Marketing Communications

MKT 3627

Sales Promotion

3

MKT 3839

Event Marketing and Public Relations

3

MKT 4726

Advertising and Creative Strategy

3

MKT 4727

Integrated Media Planning

3

MKT 4849

IMC Campaign Planning

3

Strategic Marketing

Strategic Marketing

MKT 3629

Pricing Strategy and Decisions

3

MKT 3823

Marketing Channel Strategy and Decisions

3

MKT 4806

Product and Brand Management

3

MKT 4811

Seminar in Marketing

3

MKT 4848

Contemporary Issues in Marketing

3

Plan B

PLAN B – Business Concentration Courses     15 credits

Students pursuing PLAN B must select a concentration in other business areas and study the five specified courses.

Advertising

Advertising

AD 3106

Art Direction

3

AD 3112

Brand Communication

3

AD 3114

Interactive Advertising and Marketing Communication

3

AD 4108

Basic Copywriting (English)

3

CA 2013

Utilization of Multimedia Tools

3

Management Information Systems

Management Information Systems

MIS 3111  

Business Process Management  

3

MIS 3121  

Database Systems  

3

MIS 4111  

Information Systems Project Management  

3

MIS 4122  

Business Intelligence  

3

MIS 4211  

Information Systems Strategy, Management, and Acquisition  

3

Finance

Finance

FIN 3711

Investment

3

FIN 3724

Financial Feasibility Planning      

3

FIN 3821

Valuation

3

FIN 3822

Bank Management

3

FIN 3823

Financial Management    

3

Hospitality and Tourism Management

Hospitality and Tourism Management

HTM 3101

Introduction to Hospitality Management

3

HTM 3102

Introduction to Tourism Management

3

HTM 3205

Marketing for Hospitality and Tourism

3

HTM 4111

Food and Beverage Service

3

HTM 4402

Tourism Destination Management

3

International Business Management

International Business Management

IBM 3711

Comparative Management

3

IBM 3713

International Management

3

IBM 3714

Export-Import Policy and Strategy

3

IBM 4840

Global Supply Chain Management

3

IBM 4811

International Strategic Management

3

Industrial Management

Industrial Management

IDM 3203

Logistics and Supply Chain Management

3

IDM 3204

Industrial Safety and Risk Management

3

IDM 4201

Manufacturing Planning and Control

3

IDM 4203

Quality Management        

3

IDM 4206

Industrial Environmental Management

3

Insurance Management

Insurance Management

INS 3101

Principles of Risk Management and Insurance

3

INS 3201

Property Insurance

3

INS 3202

Casualty Insurance

3

INS 3301

Principles of Life Assurance

3

INS 4302

Accident, Group and Health Insurance

3

Management

Management

MGT 3915

Project Management

3

MGT 3917

Innovation and Change Management

3

MGT 3922

Introduction to New Ventures

3

MGT 4910

Productivity and Quality Management

3

MGT 4916

Negotiation Strategy

3

Real Estate

Real Estate

REM 3111

Principles of Real Estate

3

REM 3112

Real Estate Law

3

REM 3113

Real Estate Economics

3

REM 3114

Building Design and Construction Techniques

3

REM 3211

Principles of Real Estate Development

3

Plan C

PLAN C – Major Elective Courses   15 credits

Students pursuing PLAN C must select any five major elective courses.

MKT 3627

Sales Promotion

3

MKT 3629

Pricing Strategy and Decisions

3

MKT 3803

Retail Management

3

MKT 3804

Fashion Marketing

3

MKT 3805

Healthcare Marketing

3

MKT 3806

Marketing in Asia

3

MKT 3807

Sport Marketing

3

MKT 3817

Sustainability Marketing

3

MKT 3823

Marketing Channel Strategy and Decisions

3

MKT 3826

Merchandising and Display Strategies

3

MKT 3837

Service and Customer Relationship Management

3

MKT 3839

Event Marketing and Public Relations

3

MKT 3867

Social Media and Online Marketing

3

MKT 3868

Content Marketing

3

MKT 3869

Digital Consumer Insights

3

MKT 4726

Advertising and Creative Strategy

3

MKT 4727

Integrated Media Planning

3

MKT 4777

Communications and Digital Media Strategy

3

MKT 4805

Business-to-Business Marketing   

3

MKT 4806

Product and Brand Management

3

MKT 4808

Advanced Marketing Presentation

3

MKT 4809

Marketing for Services

3

MKT 4810

Export-Import Management

3

MKT 4811

Seminar in Marketing

3

MKT 4812

Individual Research

3

MKT 4826

Contemporary Logistics

3

MKT 4848

Contemporary Issues in Marketing

3

MKT 4849

IMC Campaign Planning

3

MKT 4856

Brand Building Strategy

3

MKT 4857

Qualitative Research in Marketing

3

MKT 4887

Online Entrepreneurship

3

MKT 4897

Marketing Internship

3

MKT 4899

IMC Internship

3

FIN 3724

Financial Feasibility Planning

3

HTM 3205

Marketing for Hospitality and Tourism

3

Free Elective Course     9 Credits

Students can select courses of 9 credits which are provided by their faculty or by the different faculties upon completion of the prerequisite.

STUDY PLAN

First and Second Years (Freshmen and Sophomore)

During the freshmen year, all students in Martin de Tours School of Management and Economics pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.

Third and Fourth Years (Junior and Senior)

During the junior and senior years, students who select the Marketing Major follow the Marketing program of studies:

  1. Ten Major Required Courses
  2. Five Concentration Courses

                        Plan A: Major Concentration Courses

                 or Plan B: Business Concentration Courses

                 or Plan C: Major Elective Courses

  1. Three Free Elective Courses

FIRST YEAR

First Semester

Code

Subjects

Credits

BG 1403

Business Ethics Seminar

0

BG 1001

English I

3

BG 1400

Business Law I

3

GE 1204

Physical Education

1

GE 1301  

Environmental Science

3

GE 1403

Communication in Thai (for Thai students)

3

MA 1200

Mathematics for Business

3

SA 1201

Statistics I

3

 

Total

19

Second Semester

Code

Subjects

Credits

BG 1403

Business Ethics Seminar

0

ACT 1600

Fundamentals of Financial Accounting

3

BG 1002

English II

3

BG 1401

Business Law II                                  

3

MIS 1221

Computer Literacy

0

MIS 2111

Introduction to Management Information Systems

3

MGT1101

Introduction to Business                   

3

SA 2200  

Statistics II

3

 

Total

18

SECOND YEAR

First Semester

Code

Subjects

Credits

BG 1403

Business Ethics Seminar

0

ACT 2620

Fundamentals of Managerial Accounting

3

BG 2000

English III

3

ECO 2201

Microeconomics

3

GE 2101

World Civilization

3

MGT 2404

Managerial Psychology

3

MGT 2900

Principles of Management

3

 

Total

18

Second Semester

Code

Subjects

Credits

BG 1403

Business Ethics Seminar

0

BG 2001

English IV

3

ECO 2202

Macroeconomics

3

FIN 2700

Money, Banking and Financial Markets

3

GE 2202

Ethics           

3

IBM 2702

International Business Environment

3

MKT 2280

Principles of Marketing

3

 

Total

18

THIRD YEAR

First Semester

Code

Subjects

Credits

MIS 2221

Quantitative Analysis Tools

0

FIN 3701

Corporate Finance

3

MIS 3122

Principles of Electronic Commerce

3

MKT 3102

Integrated Marketing Communications

3

MKT 3515

Purchasing and Supply Chain Management

3

MKT 3530

Consumer Behavior

3

 

One Plan A or Plan B or Plan C Course

3

 

Total

18

Second Semester

Code

Subjects

Credits

MGT 3905

Operations Management                   

3

MGT 3907

Business Communication

3

MGT 3940

Business Research Methodology    

3

MKT 3525

Sales Management

3

MKT 3620

Global Marketing

3

 

One Plan A or Plan B or Plan C Course

3

 

Total

18

FOURTH YEAR

First Semester

Code

Subjects

Credits

MKT 4725

Competitive Analysis and Strategy

3

MKT 4855

Research in Marketing

3

 

One Plan A or Plan B or Plan C Course

3

 

One Plan A or Plan B or Plan C Course

3

 

One Free Elective Course

3

 

One Free Elective Course

3

 

Total

18

Second Semester

Code

Subjects

Credits

MGT 4914

Entrepreneurship

3

MKT 4730

Marketing Management

3

MKT 4829

Marketing Decision Making

3

 

One Plan A or Plan B or Plan C Course

3

 

One Free Elective Course

3

 

Total

15