Martin De Tours School of Management and Economics (MSM& E) Happii Feet Team won two awards in the CIMS International Marketing Competition 2012 held on November 3rd 2012 in Singapore:
1. The Overall Champion Award (among all teams from both Singapore and other countries) and
2. The Gold Award in the international league
This international competition was hosted by the CIMS (The Chartered Institute of Marketing, Singapore) and has been organized continuously for the past 5 years. This year, there were four teams from Singapore teams and six international teams from Thailand, Indonesia, Myanmar and China who joined the final round of competition. The AU team delivered a well developed marketing plan for the innovative “shoe insoles” product which is competitive, viable, and environmentally-friendly under the brand “HAPPII FEET”. The team consisted of students from the Department of International Business Management (IBM):
- Mr. Aphakorn Titiwong
- Miss Chanoknun Sakornwimon
- Miss Chayanun Charoensuksiripathorn
- Mr. Mongkhon Sawangphatthanakul
- Miss Nivima Laotrakul
- Miss Pimprapha Kanman
The team was coached by the advisors A.Thitiphat Podok (IBM), A. Chainarong Rungruengarporn and other faculty members from the Marketing Department.
The video, PowerPoint presentation, and report of “Happii Feet” will be available at the Library, Hua Mark campus.