The undergraduate team from marketing major at AU won the Thailand Finals of 2010 L’Oréal Brandstorm, the international marketing case competition.
The case of this year's competition focused on the Diesel brand with the challenge to students to launch a new beauty product range for Men, outside of the fragrance category. AU's Team consists of Thanachart Aroonjeangwattana , Ponaka Engkapawastr and Thanyalak Kawsomoon ,was chosen as the winner of the Thailand and will move on to compete against 40 other countries in the International Finals in Paris on June 16th and 17th, 2010.
L’Oréal Brandstorm 2010 competition launched on many campuses in Thailand December last year. The top case submissions were selected from each university and these teams earned the chance to move on to the L’Oréal Brandstorm Finals. This year, teams from Mahidol and Thammasat University won the first and second runner-up respectively.
The winning team from Assumption was chosen to represent Thailand's in the L’Oréal Brandstorm International Finals.