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Teaching & Learning
Whey to Go! Fitwhey CEO Pumps Up AU with Protein-Packed Presentation
September 21, 2023
WRITER: THE AU LIBRARY
The Theophane Venard School of Biotechnology at Assumption University of Thailand recently played host to a momentous event that left students, faculty members, and fitness enthusiasts alike buzzing with excitement. On September 21, 2023, the school had the privilege of welcoming Mr. Danupon Cilli, affectionately known as Danny, the co-founder and Group CEO of Fitwhey Co., Ltd., for an enlightening discussion on sports nutrition and wellness.
Danny Cilli, a trailblazer in the sports and nutrition supplement industry, has been at the helm of Fitwhey Co., Ltd. for over 13 years, transforming it into Thailand's premier sports and nutrition supplement company. Boasting a diverse portfolio with more than 30 brands and over 2,000 SKUs, Fitwhey has firmly established itself as a household name in the world of fitness and wellness.
During his captivating talk, Ajarn Danny dove deep into the topic of whey protein, unraveling its manifold health benefits and versatile applications. He shared insights into the industry's latest trends, emphasizing the importance of genuine passion for food supplements and physical fitness, beyond the pursuit of profit. Danny's profound knowledge and unwavering dedication to the field left an indelible impression on the attentive audience.
Whey to Go! Fitwhey CEO Pumps Up AU with Protein-Packed Presentation
Whey to Go! Fitwhey CEO Pumps Up AU with Protein-Packed Presentation
Whey to Go! Fitwhey CEO Pumps Up AU with Protein-Packed Presentation
Whey to Go! Fitwhey CEO Pumps Up AU with Protein-Packed Presentation
Whey to Go! Fitwhey CEO Pumps Up AU with Protein-Packed Presentation
Danny's vision for Fitwhey is nothing short of ambitious – he aspires to position it as the "Number One Online Sport Nutrition Retailer in Asia." He underscored the critical role of internal alignment within businesses, recognizing it as a key factor in achieving success. Fitwhey's exceptional achievement of a five-star satisfaction rate on sensory aspects of its products, with a remarkable 99+ percent satisfaction rate, is a testament to their unwavering commitment to quality.
During his talk, Danny dispelled misconceptions about whey protein, challenging the perception that it is unnatural or chemical by drawing parallels to the chemical composition of everyday water (H2O). He also discussed Hofstede's cultural dimensions, highlighting the importance of understanding cultural nuances in the global marketplace.
Some notable statistics about Fitwhey Co., Ltd. include 15,000 daily visits to its website and app, an impressive 800,000 Facebook fans, and a robust presence with 26 stores in Thailand and 10 internationally. Danny emphasized Fitwhey's unique offering as the only company providing transparent guarantees on protein quality.
The Theophane Venard School of Biotechnology at Assumption University takes immense pride in hosting this event, reaffirming its commitment to providing students with access to industry leaders and thought-provoking discussions.
More Information about Theophane Venard School of Biotechnology, please visit:
