AU and Ingenious Lab Join Forces to Develop Tomorrow’s Business Leaders

The agreement was signed by Dr. Chainarong Rungruengarporn, Dean of the Faculty of Business Administration, and Mr. Sotas Jaroenchaiyapongs, Managing Director of Ingenious Lab Co., Ltd., during a ceremony at the Cathedral of Learning.

The partnership will bring together academic expertise and industry experience to develop intensive, short-term professional training programs for working professionals, entrepreneurs, and lifelong learners.

Rather than relying on traditional classroom instruction alone, the programs will emphasize learning by doing. Participants will engage in business simulations, interactive workshops, and practical exercises designed to strengthen decision-making, strategic thinking, management skills, and leadership capabilities.

By combining Assumption University’s academic resources with Ingenious Lab’s experience in corporate training and experiential learning, the collaboration aims to help participants navigate an increasingly complex and competitive business environment.

The initiative also reflects the growing importance of lifelong learning, particularly as technological change and evolving workplace demands reshape the skills employers and business leaders need.

For Assumption University, the agreement represents another opportunity to strengthen connections between academia and industry while extending educational opportunities beyond traditional degree programs.

The message is clear: Tomorrow’s business leaders need more than knowledge. They need opportunities to put that knowledge to work.