Assumption University of Thailand (AU), through its Institute for Research and Academic Services (IRAS), officially signed a Memorandum of Understanding (MoU) with Intage (Thailand) Co., Ltd. on October 3, 2025, at The Cathedral of Learning Building, Suvarnabhumi Campus.
The partnership marks a significant step toward advancing academic research, innovation, and industry collaboration. It demonstrates AU’s commitment to bridging the gap between academia and business through impactful, data-driven initiatives.
About INTAGE Thailand
INTAGE Thailand is a member of the INTAGE Group, Japan’s foremost marketing research provider and the largest insight provider in Asia. The company is recognized as a trusted member of ESOMAR (World Association of Opinion and Marketing Research Professionals), TMRS (Thai Market Research Society), and the Asia Pacific Research Committee (APRC).
With a team of nearly 50 research professionals and an 800-strong nationwide fieldwork force, Intage Thailand delivers world-class expertise in consumer insight and strategic market research. The company operates two in-house focus group facilities with video streaming, and offers comprehensive in-house fieldwork, including CAPI, CASI, CAWI, CATI services, data processing, and quality control. Intage Thailand has also held ISO 20252:2006 certification since 2011, ensuring the highest standards of quality and reliability.
Ceremony Highlights
- The event began with a welcome reception for Intage executives, followed by campus hospitality at Suvarnabhumi.
- Opening remarks were delivered by Rev. Bro. Sirichai Fonseka, f.s.g., Ph.D., President of AU.
- Mr. Palasai Sookthis, Managing Director of Intage (Thailand) Co., Ltd., shared the company’s vision and emphasized the importance of academic-industry collaboration.
- Both parties expressed a shared commitment to joint research, academic services, training, and knowledge exchange.
- The ceremony concluded with a souvenir exchange, a group photo session, and a campus tour.
This MoU paves the way for meaningful cooperation, combining AU’s academic expertise with Intage’s leading-edge capabilities in market research and strategic analysis, ultimately fostering innovation and knowledge creation to benefit both academia and industry.
WRITER: THE AU LIBRARY
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