DEGREE CONFERRED

Bachelor of Business Administration (Marketing)

B.B.A. (Marketing)

GRADUATION REQUIREMENTS

Assumption University confers the degree of Bachelor of Business Administration in Marketing Management upon students who meet all requirements specified in the Graduate Program Standard Criteria B.E. 2548 and Assumption University Bylaw B.E. 2548 as follows:

  • Complete the total number of credits of the curriculum
  • Obtain a cumulative grade point average of at least 2.00
  • Participate in 16 sessions of the Business Professional Ethics Seminar
  • Have library and financial clearance with the University
  • Have demonstrated good behavior and discipline

OBJECTIVES

To provide the graduates with the following desirable characteristics :

  • Morally sound, committed to acting justly and open to further growth
  • Knowledgeable of marketing principles, possess analytical tools and practical knowledge to make sound marketing decision
  • Flexible competent and well-rounded in confronting and solving business problems
  • Able to work as a team and motivate others to work
  • Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills

COURSES

General Education Courses 40 Credits

Language

Language Courses  15 Credits

BG 1001

English I

3

BG 1002

English II

3

BG 2000

English III

3

BG 2001

English IV

3

GE 1403

Communication in Thai (for Thai students)

3

Specialized Courses 93 Credits

Business Core

Business Core Courses    48 Credits

ACT 1600

Fundamentals of Financial Accounting

3

ACT 2620

Fundamentals of Managerial Accounting

3

SA 1201

Statistics I

3

BG 1400

Business Law I

3

BG 1401

Business Law II                

3

SA 2200

Statistics II

3

MIS 1221

Computer Literacy

0

MIS 2111

Introduction to Management Information Systems

3

MIS 2221

Quantitative Analysis Tools

0

FIN 2700

Money, Banking and Financial Markets

3

FIN 3701

Corporate Finance

3

IBM 2702

International Business Environment

3

MGT 2900

Principles of Management

3

MGT 3905

Operations Management

3

MGT 3907

Business Communication

3

MGT 3940

Business Research Methodology

3

MGT 4914

Entrepreneurship

3

MKT 2280

Principles of Marketing

3

Concentration Courses

Students must choose one of the three following plans as their concentration courses.

Plan A: Major Concentration Courses                                                                                                           15 Credits

Or

Plan B: Business Concentration Courses                                                                                                      15 Credits

Or

Plan C: Major Elective Courses                                                                                                                    15 Credits

Plan A

PLAN A – Major Concentration Courses      15 credits

Students pursuing PLAN A must select a concentration in the major area and study the five specified courses.

Digital Marketing

Digital Marketing

MKT 3867

Social Media and Online Marketing

3

MKT 3868

Content Marketing

3

MKT 3869

Digital Consumer Insights

3

MKT 4777

Communications and Digital Media Strategy

3

MKT 4887

Online Entrepreneurship

3

Integrated Marketing Communications

Integrated Marketing Communications

MKT 3627

Sales Promotion

3

MKT 3839

Event Marketing and Public Relations

3

MKT 4726

Advertising and Creative Strategy

3

MKT 4727

Integrated Media Planning

3

MKT 4849

IMC Campaign Planning

3

Strategic Marketing

Strategic Marketing

MKT 3629

Pricing Strategy and Decisions

3

MKT 3823

Marketing Channel Strategy and Decisions

3

MKT 4806

Product and Brand Management

3

MKT 4811

Seminar in Marketing

3

MKT 4848

Contemporary Issues in Marketing

3

Free Elective Course     9 Credits

Students can select courses of 9 credits which are provided by their faculty or by the different faculties upon completion of the prerequisite.

STUDY PLAN

First and Second Years (Freshmen and Sophomore)

During the freshmen year, all students in Martin de Tours School of Management and Economics pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.

Third and Fourth Years (Junior and Senior)

During the junior and senior years, students who select the Marketing Major follow the Marketing program of studies:

  1. Ten Major Required Courses
  2. Five Concentration Courses

                        Plan A: Major Concentration Courses

                 or Plan B: Business Concentration Courses

                 or Plan C: Major Elective Courses

  1. Three Free Elective Courses

FIRST YEAR

First Semester

Code

Subjects

Credits

BG 1403

Business Ethics Seminar

0

BG 1001

English I

3

BG 1400

Business Law I

3

GE 1204

Physical Education

1

GE 1301  

Environmental Science

3

GE 1403

Communication in Thai (for Thai students)

3

MA 1200

Mathematics for Business

3

SA 1201

Statistics I

3

 

Total

19

Second Semester

Code

Subjects

Credits

BG 1403

Business Ethics Seminar

0

ACT 1600

Fundamentals of Financial Accounting

3

BG 1002

English II

3

BG 1401

Business Law II                                  

3

MIS 1221

Computer Literacy

0

MIS 2111

Introduction to Management Information Systems

3

MGT1101

Introduction to Business                   

3

SA 2200  

Statistics II

3

 

Total

18