Department of Marketing Website
Reference : Undergraduate Bulletin 2015-2016

Degree Conferred: Bachelor of Business Administration (Marketing) B.B.A. (Marketing)

Program Objective: To produce graduates who have the characteristics, knowledge and skills as follows:

  • Morally sound, committed to acting justly and open to further growth
  • Knowledgeable of marketing principles, possess analytical tools and practical knowledge to make sound marketing decision
  • Flexible competent and well-rounded in confronting and solving business problems
  • Able to work as a team and motivate others to work
  • Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills

A. General Education Courses 40 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1401 Language and Communication Skills (For international students) 3

B. Specialized Courses 93 Credits

Business Core Courses

Business Core Courses 48 Credits
ACT 1600 Fundamentals of Financial Accounting 3
ACT 2620 Fundamentals of Managerial Accounting 3
BG 1400 Business Law I 3
BG 1401 Business Law II 3
BIS 1141 Business Software Applications 0
BIS 2180 Information Technology 3
BIS 3340 Computer Tools in Research 0
FIN 2700 Money, Banking and Financial Markets 3
FIN 3701 Corporate Finance 3
IBM 2702 International Business Environment 3
MGT 2900 Principles of Management 3
MGT 3905 Operations Management 3
MGT 3907 Business Communication 3
MGT 3940 Business Research Methodology 3
MGT 4914 Entrepreneurship 3
MKT 2280 Principles of Marketing 3
SA 1201 Statistics I 3
SA 2200 Statistics II 3

Concentration Courses

Students must choose one of the three following plans as their concentration courses.
Plan A: Major Concentration Courses 15 Credits
Or Plan B: Business Concentration Courses 15 Credits
Or Plan C: Major Elective Courses 15 Credits

PLAN A

PLAN A – Major Concentration Courses 15 Credits
Students pursuing PLAN A must select a concentration in the major area and study the five specified courses.
Integrated Marketing Communications Credits
MKT 3627 Sales Promotion 3
MKT 3839 Public Relations & Event Marketing 3
MKT 4726 Advertising and Creative Strategy 3
MKT 4727 Integrated Media Planning 3
MKT 4849 IMC Campaign Planning 3
Strategic Marketing Credits
MKT 3629 Pricing Strategy and Decisions 3
MKT 3823 Marketing Channel Strategy and Decisions 3
MKT 4806 Product and Brand Management 3
MKT 4811 Seminar in Marketing 3
MKT 4848 Contemporary Issues in Marketing 3

C. Free Elective Courses 9 Credits

Students can select courses of 9 credits which are provided by their faculty or by the different faculties upon completion of the prerequisite.

STUDY PLAN

First and Second Years (Freshmen and Sophomore) During the freshmen year, all students in Martin de Tours School of Management pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.

Third and Fourth Years (Junior and Senior) During the junior and senior years, students who select the Marketing Major follow the Marketing program of studies:

  1. Ten Major Required Courses
  2. Five Concentration Courses
    Plan A: Major Concentration Courses
    Or Plan B: Business Concentration Courses
    Or Plan C: Major Elective Courses
  3. Three Free Elective Courses

FIRST YEAR

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
BG 1400 Business Law I 3
GE 1204 Physical Education 1
GE 1301 Environmental Science 3
GE 1403 Communication in Thai 3
or GE 1401 Language and Communication Skills (For international students) 3
MA 1200 Mathematics for Business 3
SA 1201 Statistics I 3
  Total 19
Second Semester
Course Code Course Title Credits
ACT 1600 Fundamentals of Financial Accounting 3
BG 1002 English II 3
BG 1401 Business Law II 3
BG 2401 Statistics II 3
BIS 1141 Business Software Applications 0
BIS 2180 Information Technology 3
MGT 1101 Introduction to Business 3
SA 2200 Statistics II 3
  Total 21