WRITER: THANANPORN SETHJINDA
On 5th August 2023, The Digital MBA class had the privilege of hosting Khun Kulthirath Pakawachkrilers, the CEO and co-founder of TeC e-Business Center Co.,Ltd, the esteemed President of the Thai e-Commerce Association and Secretariat of Thai Digital Trade Association to share her valuable insights on market entry strategies through e-commerce growth hacking.
In this captivating session, Khun Kulthirath left a lasting impact on the audience with her profound understanding of e-commerce dynamics. The discussion on market analysis, using China as a prime example, brought refreshing perspectives to the forefront. Her expertise in the e-commerce domain and deep comprehension of consumer behaviors underscored the importance of such knowledge for entrepreneurs aiming to devise effective international expansion strategies.
We extend our heartfelt gratitude to Khun Kulthirath for generously contributing her time and expertise to the academic community. Her professionalism and proficiency set a shining example for the future-ready leaders of today's generation. As we continue to explore the realm of international corporate strategy, e-commerce remains a vital topic that should not be overlooked. Khun Kulthirath's insights have undoubtedly enriched our understanding and provided us with valuable takeaways.
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