WRITER: KEERAVOOT KITTIYADISAI
On Wednesday, September 27th, the Advertising and Promotional Strategies class was granted a remarkable opportunity to visit one of MAMA Noodles' five factories in Thailand and meet with the company's CEO, Miss. Pojjana Paniangvait. Usually, access to these facilities is strictly limited and we are appreciative of this exceptional privilege. We extend our sincere gratitude to our professor and the entire dedicated team at Mama Noodles for facilitating this exceptional visit.
MAMA Noodles, founded in 1972 and headquartered in Bangkok, specializes in the production of instant noodles, in addition to a diverse range of products, including rice noodles, vermicelli, rice sticks, biscuits, and more.
During our visit, the company's staff provided us with a comprehensive overview of the company's history and shared valuable insights into their strategic approach. We gained a deep understanding of the company's competitive advantages, the strategies employed to attain them, and the challenges they encounter within their industry. Furthermore, the CEO shared with us their ambitious plans to expand into the European market and asked us for our advice on effective product marketing strategies in France.
After this, we were guided on a tour of the factory by the facility's manager. This experience was very interesting, especially as we had very limited prior knowledge of instant noodle production.
To conclude our visit, we had the pleasure of sampling an array of noodle flavors, providing a heartwarming and memorable conclusion to this enlightening excursion.
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