The Louis Nobiron School of Music (ABAC School of Music), Assumption University of Thailand (AU), proudly invited all aspiring musicians, creators, and future music entrepreneurs to join the ABAC School of Music Open House 2026, taking place on March 21, 2026 at AIS SIAM, Siam Walking Street (13:00 – 17:00 hrs.).
This year’s Open House is designed as an immersive platform to introduce the public to one of Thailand’s most dynamic and forward-thinking music programs—Music Entrepreneurship—where creativity meets real-world industry experience.
A New Generation of Music Education
At ABAC School of Music, we go beyond traditional music training. Our programs are built on the philosophy of transforming “passion into profession,” equipping students with both artistic excellence and entrepreneurial skills. Students are not only trained as performers, but also as content creators, producers, music marketers, and business innovators in today’s global music industry.
Through our curriculum, students gain hands-on experience in:
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- Music production and digital distribution
- Artist branding and content creation
- Live performance and event management
- Music business strategy and entrepreneurship
AMBER: A Real Record Label Experience
A highlight of the Open House is the opportunity to explore AMBER (ABAC Music Business and Entrepreneurship Records)—the official record label of the School of Music.
AMBER is not just a learning platform; it is a fully operational record label where students create, produce, and release real music to the public. From songwriting and recording to marketing campaigns and live showcases, students experience the full ecosystem of the music industry.
At the event, visitors will:
- Meet AMBER artists and hear their journeys from classroom projects to real-world releases
- Join AMBER Chit & Chat sessions to gain insights into the music business
- Discover how students transform academic work into commercial music outputs
Exclusive Talk with Potay (MEAN): A True Music Entrepreneur
One of the key highlights of this year’s Open House is an Exclusive Talk by Potay (Khun Piyapong Lekprayoon) from the band MEAN, a well-known Thai artist who has successfully transitioned into a leadership role in the music industry.
As both a professional artist and an executive at Kiddo Records, Potay represents the essence of a true music entrepreneur—bridging creativity with business strategy. In this special session, he will share:
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- His journey from artist to label executive
- Insights into the modern music industry landscape
- Practical advice for young musicians pursuing sustainable careers
Hands-On Workshops with Artists and Influencers
Another major highlight of the event is the opportunity for participants to join exclusive workshops led by well-known artists and influencers, where learning goes beyond theory into real practice.
Participants will engage in close-up, interactive sessions with industry professionals—working, creating, and exchanging ideas directly with artists. This unique format allows attendees to:
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- Experience real-world creative processes
- Learn directly from active artists and content creators
- Gain practical insights into music entrepreneurship in action
These workshops are designed to provide a rare chance to learn from real artists in a real industry context, making the Open House not just an introduction—but a meaningful first step into the music business.
A Vision from the Dean
Asst. Prof. Dr. Pannawit Sanitnarathorn, Dean of ABAC School of Music, shared:
“At ABAC School of Music, we believe that music education must go beyond performance. Our goal is to empower students to become music entrepreneurs—individuals who can create, innovate, and sustain their careers in a rapidly evolving industry. Through initiatives like AMBER and our Open House, we provide students with real-world experiences that bridge classroom learning with the professional music industry.”
Engage, Learn, and Experience
The Open House offers a variety of interactive activities designed to give participants a true experience of life at ABAC School of Music:
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- Faculty Talk – Meet our lecturers and explore academic pathways
- Workshops with Special Guests – Learn directly from industry professionals
- Mini Shows – Enjoy live performances from rising talents and guest artists
- Consultation Sessions – Receive personalized guidance on studying music
Your First Step into the Music Industry
Whether you dream of becoming an artist, producer, entrepreneur, or creative professional, the ABAC School of Music Open House 2026 is your gateway into the music industry.
This event is especially ideal for:
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- High school students exploring future study options
- Music enthusiasts seeking professional pathways
- Creators interested in music business and digital media
Join us and discover how ABAC School of Music empowers the next generation to create, innovate, and lead in the global music industry.
WRITER: AMBER
More Information about Louis Nobiron School of Music, please visit:
Website: https://music.au.edu/
Facebook: https://www.facebook.com/AbacMusic
Line: @abacmusic
Tel: (+66)-2783-2222 Ext. 2356
