Thai Group Holdings PCL, a leading insurance and financial services group under TCC, led by Mr. Chotipat and Mrs. Athinan Pichanon, Chairman and Vice Chairman of the Executive Committee, signed a Memorandum of Understanding (MoU) for academic collaboration with Assumption University of Thailand (AU). The agreement was co-signed by Rev. Bro. Sirichai Fonseka, f.s.g., Ph.D., President of AU, and Asst. Prof. Dr. Uree Cheasakul, Vice President for Academic Affairs.
This partnership aims to jointly develop the L2L: Legacy to Legend executive program designed to elevate leadership capabilities, enhance family business management, and promote sustainable organizational growth across generations. The program focuses on strengthening business succession planning, strategic management, and innovation, enabling new entrepreneurs and next-generation leaders to meet the challenges of an evolving business landscape.
Additionally, this partnership strengthens the BBA in Family Business Management and Innovation (FBMI) at the MSME Business School, equipping students with strategic knowledge, hands-on experience, and opportunities to engage with leading organizations and industry experts through real case studies and applied experiential learning.
The MoU signing ceremony was held on November 18, 2025, at the Queen Sirikit National Convention Center, with executives from Thai Group and Assumption University of Thailand.
WRITER : MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS
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