WRITER: GRADUATE SCHOOL OF BUSINESS AND ADVANCED TECHNOLOGY MANAGEMENT
On April 24, 2025, Assumption University of Thailand (AU)’s Graduate School of Business and Advanced Technology Management welcomed a dynamic guest speaker: Mr. Natee Srirussamee, Senior Vice President and Head of Digital Retail, CRM & Strategic Alliance at The Mall Group.
In a captivating session titled “Future-Proof Marketing – Loyalty, Sustainability, and the Power of AI” held in Room A91 at Hua Mak Campus, Mr. Natee shared transformative insights from his leadership in digital transformation, loyalty ecosystems, and sustainability in the retail sector.
Drawing from The Mall Group’s pioneering use of artificial intelligence to elevate customer engagement, Mr. Natee encouraged MBA students and faculty to rethink how technology can create meaningful, future-ready retail experiences. Attendees explored strategies for building resilient loyalty systems, driving sustainable practices, and embracing innovation in the digital age.
Open to all graduate students and faculty, the session bridged academic theory with real-world retail challenges—offering actionable inspiration for the next generation of marketing leaders.
More Information about Graduate School of Business and Advanced Technology Management, please visit:
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