WRITER: THANANPORN SETHJINDA
In today's businesses, a solid grasp of "data" is an integral part of mastering marketing. The MBA class in Marketing Management are honored to have the learning opportunity with Khun Wannapanee Dasananjali, the Founder and CEO of DataVue, a pioneering AI-driven data solutions company.
In the special lesson on “leveraging data insights for business success” held on 2nd & 7th Aug. 23, the class explored data monetization and the challenges that organizations face in handling and deriving insights from data. Khun Wannapanee shared a secret formula for utilizing customer insights to shape communication tactics and campaigns, fostering stronger relationships and driving revenue growth.
The class also engaged with the Wheel of Emotion, a tool that helped them empathize with customers. This connection allowed them to align concepts with customer pain points, find unique value propositions and quantify target customer segment size in their business models.
We extend our sincere thanks to Khun Wannapanee for her time and contribution to the academic community. Enhancing data literacy among entrepreneurs is essential for maintaining a competitive edge in today's world. As the class internalizes these insights, they are well-equipped to navigate the dynamic fusion of marketing and data with confidence.
More Information about Graduate School of Business and Advanced Technology Management, please visit:
Website: https://www.gsb.au.edu
Facebook: https://www.facebook.com/abacgraduate
Instagram: https://www.instagram.com/au_grad_studies
Twitter: https://twitter.com/AbacGrad
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: (66) 0-2300-4543-62 Ext.1360-61
