WRITER: THE AU LIBRARY

AU’s Graduate School of Business and Advanced Technology Management (GS-BATM) organized an educational field trip to Major Cineplex April 30th, 2024. The event, led by Dr. Vutravee Charuvatana, Vice President of Major Cineplex Group and an esteemed alumnus of Assumption University of Thailand, provided international master’s degree students with firsthand exposure to advanced business strategies and digital transformation.

Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
Behind the Screens at Major Cineplex
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The field trip allowed approximately 25-30 students to directly engage with innovative practices at one of Thailand’s top businesses. They explored various aspects of the company's operations, from strategic planning to employee management and digital initiatives.

Dr. Vutravee Charuvatana shared his enthusiasm for the collaboration: "Hosting the bright minds from Assumption University of Thailand at Major Cineplex was not only a privilege but also a reminder of our responsibility as industry leaders to foster an environment of continuous learning and innovation. It is crucial for us to bridge the gap between academic theories and practical applications, ensuring that the next generation of professionals is well-prepared to lead with creativity and strategic insight. I am immensely proud to contribute to this process, especially with students from my alma mater, where the foundations of my own career were built."

Dr. Kitti Phothikitti, Dean of the Graduate School of Business and Technology Management, noted, "This visit was a remarkable opportunity for our graduate students to learn from a distinguished alumnus and industry leader. The practical knowledge shared by Dr. Vutravee and his team is invaluable and will greatly enhance our students' readiness for their future careers."

Assumption University of Thailand remains committed to providing its students with practical and immersive educational experiences. Such initiatives are designed to bridge the gap between academic theories and real-world applications, preparing students for successful careers in various industries.

More Information about Graduate School of Business and Advance Technology Management, please visit:

Website: https://www.gsb.au.edu
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Tel: (66) 0-2300-4543-62 Ext.1360-61