Congratulations to Dr. Thananporn Sethjinda on receiving the title “ASSISTANT PROFESSOR” in the University Council’s Meeting of the academic year 2023 on September 21, 2023.
SUMMARY:
Dr. Thananporn Sethjinda has been an active contributor to Graduate School of Business since 2007. Her portfolio of work includes collaborating with prominent finance and investment professionals, including esteemed organizations such as the Stock Exchange of Thailand, the Thai Financial Planner Association, the CFA Society Thailand, and the Thai Fintech Association. The invaluable insights and expert advices from these partnerships have enriched the practical learning experiences offered within the Master’s Degree Program in Investment Analysis and Management.
In her role as an educator, Dr. Sethjinda proactively works with industry specialists. This approach fosters a comprehensive learning environment that seamlessly integrates academic theories with real-world applications, ensuring that students are well-equipped with the skills and knowledge necessary to navigate today’s dynamic business landscape.
Dr. Sethjinda’s research interests encompass early-stage financing, financial literacy and behavior finance. She firmly believes that finance plays a pivotal role in everyone’s life, and there is much work to be done in supporting a widespread understanding of finance knowledge.
EDUCATION:
- 2011 Ph.D. in Organization Development, Assumption University of Thailand
- 1988 MBA in Finance, University of Exeter, United Kingdom
- 1996 Bachelor of Arts, Business English, Assumption University of Thailand
EXPERIENCES:
- + 12 years in Program Administration (Master of Science in Investment Analysis & Management)
- + 12 years teaching in Financial Management, Cases in Ethics in Finance & Investment, Strategic Management & Marketing Management
- + 15 years in Banking in Trade Services, Cash Management, Channel Management
RESEARCH
- Sethjinda, T., Thossarasmphokin, D., & Tungbenchasirikul, S. (2022). Factors influencing investors’ investment in Foreign Investment Fund – The case of investors in Bangkok Metropolitan Area. Journal of Global Business Review, 24 (1), 71-90.
- Sethjinda, T., & Kittiwimontrakul, S. (2021). The influence of “Smartwatch” attributes towards Users’ Purchase Intentions in the Bangkok Metropolitan Area. Walailak Journal of Science and Technology 18 (2), pp. 1-12.
- Pokavattana, N., Sethjinda, T., & Tangjitprom, N. (2019). The Overreaction Effect in the Stock Exchange of Thailand: An Empirical Study. Journal of Community Development Research (Humanities and Social Sciences), 12 (3), pp. 92-106.
- Sethjinda T., & Mimacha, K. (2019). Factors influencing Continuance Intention: A Case Study of Mobile Banking in Metropolitan Bangkok. RMUTT Global Business and Economics Review, 14 (1). 118-138. pp.117-138.
- Hongpaisanvivat, A., & Sethjinda, P. (2018). The influence of personality traits and information acquisition to investors’ trading frequency: Evidence from Thailand Stock Market. NIDA International Business Conference 2019, Transforming Business to the Future, March 2nd, 2019.
- Pirapaetranont, R.., Dowpiset, K. & Sethjinda, P. (2017). “The effect of perceived risks and social influence towards the application intentions of PromptPay,” in the Proceedings of the 9th Walailuck Research National Conference, Walailuck University, March 30-31, 2017
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