Congratulations to Dr. Parichart Wongweeranonchai on receiving the title “ASSISTANT PROFESSOR” in the University Council’s Meeting of the academic year 2023 on September 21, 2023.
Asst. Prof. Dr. Parichart Wongweeranonchai
Full-time Lecturer
Faculty of Albert Laurence School of Communication Arts
Department of Creative Commercial Communication
EDUCATION:
Year 2013-2016
Doctor of Philosophy (Communication Arts and Innovation)
National Institute of Development Administration (NIDA)
Dissertation Title: The Influence of Perceived Celebrity Endorser Credibility in Advertising on Purchase Intention of Thai Consumers
Year 2006-2007
Graduate Diploma in Teacher Education, Assumption University (ABAC)
Year 2004 – 2005
Master’s Degree in Mass Communications, Major Advertising, Leicester University, U.K.
Dissertation Title: Tobacco Advertising: As an Influence on Attitudes towards Female Smoking among Female University Students in Leicester
Year 1999 – 2003
Bachelor’s Degree in Business Administration (B.B.A), Majoring in International Business Management (IBM), Assumption University
WORK EXPERIENCE:
- 2004 until present
Assumption University:
- Full-time Lecturer, Creative Commercial Communication, Albert Laurence School of Communication Arts. - Semester 1/2022 until present
- Secretary to the Research Committee of Albert Laurence School of Communication Arts.
RESEARCH INTEREST:
- Brand communication
- Consumer behavior
- Celebrity endorsement
- Integrated marketing communication campaign
ACADEMIC WORKS/RESEARCH PUBLICATIONS:
- Wongweeranonchai P. (2018). A Comparison of Brand Personality Perceptions for Utilitarian and Symbolic Products: Evidence from Thai Consumers. Journal of Public Relations and Advertising, 11(1), 141-152. (TCI tier 1)
- Paper presentation, ‘Assessing Dimensions of Brand Personality among Utilitarian and Symbolic products: Evidence from Thai consumers’ at the Conference of 5th Academic International Conference on Business, Marketing and Management (AICBMM), November 13-15, 2017, Oxford, U.K.
- Wongweeranonchai P. & McClelland R. J. (2016). The Influence of Perceived Celebrity Endorser Credibility in Advertising on Purchase Intention of Thai Consumers. Journal of Communication and Innovation NIDA, 3(2), 115-136.
- Pornsakulvanich, V., Dumrongsiri, N., Sajampun, P., Sornsri, S., John P. S., Sriyabhand, T., Nuntapanich, C., Chantarawandi, C., Wongweeranonchai, P.& Jiradilok, S. (2012). An Analysis of Personality Traits and Learning Styles as Predictors of Academic Performance. ABAC Journal, 32(3), 1-19.
CREATIVE WORKS:
- Responsible persons: Dr. Parichart Wongweeranonchai, Dr.Chulamani Aggadhamvong, and A. Narudon Narunorasade.
Date: March 26 – April 30, 2021
Exhibition: 6th CA Faculty Creative Work Showcase 2020 – Relationship
Exhibition /Organizer: Research Committee, Albert Laurence School of Communication Arts
Title: Uni Like Uni Link” Infographic Board - Responsible persons: Dr. Chulamani Aggadhamvong, Dr. Parichart Wongweeranonchai, and A. Rayut Soonkool
Date: March 14 - Present
Exhibition: 7th CA Faculty Creative Work Showcase 2021 – Surrounding(s)
Exhibition /Organizer: Research Committee, Albert Laurence School of Communication Arts
Title: Adventure Camping - Responsible persons: A. Chutinun Kaewkatorn, Dr. Chulamani Aggadhamvong, Dr. Parichart Wongweeranonchai,
and A. Jariya Wu
Date: March 14 - Present
Exhibition: 7th CA Faculty Creative Work Showcase 2021 – Surrounding(s)
Exhibition /Organizer: Research Committee, Albert Laurence School of Communication Arts
Title: Color Rounding
SPECIAL AWARD:
- 29 November 2009 Best Advisor Award, Young OHM Award
COURSES TAUGHT:
Advertising Workshop I
Advertising Workshop II
Advertising and Marketing Communication Management
Advertising Management
Campaign Planning and Management
Communication Arts Research and Tools
Seminar in Advertising
Introduction to Human Communication
More Information about Albert Laurence School of Communication Arts please visit:
Website: http://www.ca.au.edu/
Facebook: https://www.facebook.com/au.comm.arts
Instagram: https://www.instagram.com/commartsau/
Tel: (66) 0-2723-2971