Congratulations to Dr. Nutthaphut Pandjad on receiving the title “ASSISTANT PROFESSOR” in the University Council’s Meeting of the Academic Year 2022 on March 2, 2023.

Asst. Prof. Dr. Nutthaphut Pandjad is currently the Chairperson and Director of Creative Commercial Communication Program. He has been a full-time lecturer at the Albert Laurence School of Communication Arts, Assumption University of Thailand since 2008. His academic services include organizing training courses for corporations and brands in the commercial sector and serving as visiting lecturers for public and private universities.

EDUCATION

  • Doctor of Philosophy in Communication Arts, Faculty of Communication Arts, Chulalongkorn University, 2016
  • Master of Science in Human Resource and Organization Development (Honors), School of Human Resources Development, National Institute of Development Administration, 2019
  • Master of Arts in Language and Communication (Honors), Graduate School of Language and Communication, National Institute of Development Administration, 2008
  • Bachelor of Arts in Business English, Minor in Advertising Management, Theodore Maria School of Arts, Assumption University, 2004

RESEARCH INTERESTS

  • Brand Management and Communication
  • Corporate, Employer, Sustainable, and Personal Branding
  • Marketing Technology and Innovative Branding

PUBLICATION AND PROCEEDINGS

  • Pandjad, N. (2018). An Exploratory Factor Analysis of Brand Personality of Thai Universities. Journal of Public Relations and Advertising, 11(2), 77-94.
  • Pandjad, N. & Tantivejakul, N. (2017). Thailand’s Nation Brand Image relating to the Tourism Sector. Journal of Public Relations and Advertising, 10(2), 67-84.
  • Pandjad, N. (2013, July 6-7). Nation Brand Positioning for Thailand’s Tourism Sector: A Discussion of Methodology. The 9th International Graduate Conference, Communication University of China, Beijing.

COURSES TAUGHT

  • Brand Communication
  • Corporate Brand Communication
  • Strategic Brand Positioning
  • Brand and Marketing in Interior Design
  • Idea Generation in Advertising

More Information about Albert Laurence School of Communication Arts please visit:

Website: http://www.ca.au.edu/
Facebook: https://www.facebook.com/au.comm.arts
Instagram: https://www.instagram.com/commartsau/
Tel: (66) 0-2723-2971

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