Congratulations to Dr. Bing Zhu on receiving the title “ASSISTANT  PROFESSOR” in the University Council’s Meeting of the academic year 2023 on September 21, 2023.

SUMMARY:

Asst. Prof. Dr. Bing Zhu is a lecturer in the Marketing Department at Martin de Tour School of Management and Economics (MSME), Assumption University of Thailand. She holds a PhD in Business Administration and Economics from the Catholic University of Eichstätt-Ingolstadt (KU), Germany. Her areas of interest include sustainable consumption, innovation, digitalization and CSR.

EDUCATION:

  • 2013-2018: Ph.D. in Business Administration and Economics, the Catholic University of Eichstätt-Ingolstadt, Germany
  • 2008-2010: M.B.A. in Marketing, Assumption University, Thailand
  • 2005-2008: B.A. in Business English, Assumption University, Thailand

OTHER EXPERIENCES:

  • PFM in Marketing
  • Associate Editor of ABAC Journal

PROFESSIONAL CERTIFICATION:

  • Climate-Smart Agriculture in South Africa (August 8-10, 2023): UN Institute for Training and Research
  • PLS-SEM Academy Certified Course: Multigroup analysis, Higher-order Model, Importance-Performance Map Analysis Moderator Analysis (December 3- 25, 2020)
  • Qualitative Research Methods: Conversational Interviewing (May 2019-May 2020): Massachusetts Institute of Technology
  • Data Science and Big Data Analytics: Making Data-Driven Decisions (September 10- October 29, 2018): Massachusetts Institute of Technology
  • Microsoft Certified Professional and Microsoft Certified System Engineer (No.2075916)

PUBLICATIONS (2018-PRESENT):

  1. Zhang, Z.R., Lo, S-T., Zhu, B. and Kai, Z. Z. (2023). Preference for Organic Products and Buyers' Socioeconomic Characteristics in Emerging Markets: The Case of Packed Rice in China. ABAC Journal, 43(2), 176-187.
  2. Zhu, B., Xu, P. and Wang, K. (2023). A Multi-group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming. Research on World Agricultural Economy, 4(1),25-35.
  3. Zhu, B. and Thøgersen, J. (2023). Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China. ABAC Journal, 43(1), 1-17.
  4. Boonsuwan, P. and Zhu, B. (2023). The Role of Intrapreneurship and Environmental Collaboration in Fostering Green Innovation Adoption in the Hotel Industry in Bangkok. Journal of Thai Hospitality and Tourism, 18(1), 98–110.
  5. Zhu, B. (2023). Book Review: Only the Paranoid Survive: How to Explore the Crisis Points that Challenge Every Company and Career. ABAC Journal, 43(2). 
  6. Zhu, B. (2023). Book Review: Invisible Women. ABAC Journal, 42(4), 218-221
  7. Zhu, B., Nguyen, M. T., Siri, S. N. and Malik, A. (2022). Towards a Transformative Model of Circular Economy for SMEs. Journal of Business Research, 144, 545-555. 
  8. Zhu, B., Charoennan, W. and Embalzado, H. (2022). The influence of perceived risks on millennials’ intention to use m-payment for mobile shopping in Bangkok. International Journal of Retail & Distribution Management, 50 (4), 479-497.
  9. Zhu, B. (2022). Book Review: No Rules Rules: Netflix and the Culture of Reinvention. ABAC Journal, 42 (1), 303-306.
  10. Xu, P., Zhu, B., Wang, K. (2022). Consumers’ Intention to Buy Agricultural Products via Livestreaming Platforms in Southern China. In: Salvendy, G., Wei, J. (eds) Design, Operation and Evaluation of Mobile Communications. HCII 2022. Lecture Notes in Computer Science, vol 13337. Springer, Cham.
  11. Zhu, B. (2021). Consumer Intention to Adopt Dockless Bike Sharing Scheme in Southern China- based on Value-Attitude-Behaviour Model. Asia-Pacific Social Science Review, 21(2),144-159
  12. Zhu, B. (2021). Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China. ABAC Journal, 41 
  13. Zhu, B. and Habisch, A. (2020). Smallholder Farmers’ Engagement in Non-Certified Organic Farming: A Case from Southern China. British Food Journal, 122 (2), pp.465-481. 
  14. Zhu, B., Kowathanakul, S. and Satanasavapak, P. (2020). Generation Y Consumer Online Repurchase Intention in Bangkok--based on Stimulus-Organism-Response (SOR) Model. International Journal of Retail& Distribution Management, 48 (1), 53-69. 
  15. Sornsri, S. and Zhu, B. (2019). Developing and Testing a Relationship Quality Model: The Context of Understanding Business Program in Thailand, ABAC Journal, 39 (3), 
  16. Zhu, B., Habisch, A. & Thøgersen, J. (2018). The Importance of Cultural Values and Trust for Innovation- A European Study. International Journal of Innovation Management, 22(2). 

INVITED PRESENTATIONS: 

REVIEWER FOR INTERNATIONAL JOURNALS:

  • Australian Economic Papers
  • British Food Journal
  • Business Ethics: A European Review
  • Environment, Development and Sustainability
  • European Journal of Innovation Management
  • International Journal of Retail & Distribution Management
  • Journal of Cleaner Production
  • Journal of Economics and Management
  • Journal of Small Business Management
  • Research on World Agricultural Economy
  • Reviewer for Academic Exchange Information Center
  • Sustainable Accounting, Management and Policy Journal

HONORS:

  • 2018: Magna Cum Laude: Ingolstadt School of Business and Economics, Catholic University of Eichstätte-Ingolstadt
  • 2008: Magna Cum Laude, Assumption University
  • 2007: Special Certificate of Honors from the President of Assumption University

AWARDS:

  • 2022: Best Paper Award in GRCF World Innovative Research International Conference on Sustainable Business Practices and Challenges in Management, Humanities, Higher Education, Science and Engineering (Bangkok, 21 August 2022)
  • 2016: Der Vergaberund 2016 für Leistungsprämien als Anerkennung für besondere Leistungen (EN: 2016 Award for Special Achievement): Catholic University of Eichstätt-Ingolstadt (2016)
  • 2011: Best Paper in Business (American Institute of Higher Education: 6th International Conference, Carleston, SC, April 2011)

More Information about the Martin de Tours School of Business and Economics, please visit:

Website: https://www.msme.au.edu
Facebook: https://www.facebook.com/MSMEBusinessSchool
Instagram: https://www.instagram.com/msmeabac/
Tel: Huamak Campus: (66) 0-2300-4543-62; ext. 1125, 1201
        Suvarnabhumi Campus: (66) 0-2723-2236