WRITER: THE AU LIBRARY
On July 21, 2025 , Assumption University of Thailand (AU)‘s Suvarnabhumi Campus buzzed with innovation and entrepreneurial energy during the special talk titled “Taking Your Idea Through Reality” led by HEX’s dynamic team. The event featured insights from Jaclyn Benstead, Co-Founder and Head of New Markets, Shaye Pumar, Chief Marketing Officer, and Charlie Perelini, Programs Experience Lead.



The session offered students and faculty practical strategies to transform innovative ideas into actionable business ventures. Jaclyn Benstead shared valuable lessons from her entrepreneurial journey, including her recent achievements in establishing HEX’s presence in Southeast Asia. Shaye Pumar captivated the audience with engaging marketing strategies and her extensive experience in youth engagement and regional summits. Charlie Perelini rounded out the panel by emphasizing creativity and delivering memorable user experiences, reflecting his global expertise in program management.



Participants left inspired and equipped with tools to bring their entrepreneurial dreams to life. The HEX team’s vibrant and practical advice encouraged everyone in attendance to embrace creativity, adaptability, and persistence.
Missed this insightful event? Keep an eye on AU’s upcoming talks and workshops, ensuring you never miss opportunities to learn from industry leaders!
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