Students explored functional food innovation with 4CARE industry leader.
On February 26, 2026, The Theophane Venard School of Food Biotechnology and Innovation at Assumption University of Thailand (AU) welcomed Ms. Bhiramon Chuprapawan, Co-Founder of 4CARE Co., Ltd., for a special industry lecture on transforming nutrition science into successful commercial products.
Turning Science into Market Success
The session, titled “From Nutrition to Market: Turning Healthy Ideas into Successful Products” was delivered to students enrolled in FT4303 Personalized Functional Foods and Nutrition for Health and FT2006 Functional Food and Nutrition for Health at the Hua Mak Campus.
Drawing from her experience building a national health food brand, Ms. Bhiramon shared practical insights into product development, consumer trends, regulatory considerations, and strategies for bringing evidence-based nutrition products to market.
About 4CARE: Innovation for Healthier Living
Founded in 2003, 4CARE is a Bangkok-based health food innovator established by a team of experts in food science, product development, and marketing. The company focuses on creating high-quality, great-tasting functional foods that support active and healthy lifestyles through continuous research and development.
With more than two decades of experience and collaboration with leading companies, 4CARE has played a significant role in advancing Thailand’s functional food and plant-based innovation landscape.
Learning Beyond the Classroom
The lecture emphasized the importance of connecting laboratory research with real-world market understanding. Students were encouraged to think like innovators and entrepreneurs, considering not only formulation and nutritional value, but also branding, positioning, and consumer trust.
The event reflected the school’s commitment to experiential learning and strong industry partnerships, preparing graduates to lead in the rapidly growing functional food and personalized nutrition sectors.
WRITER: THE AU LIBRARY
More Information about Theophane Venard School of Food Biotechnology and Innovation, please visit:
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E-mail: biotech@au.edu
Tel: (+66)-2783-2222; Ext. 3796, 3794, 3793
