WRITER: THANANPORN SETHJINDA
On 12 November 2025, over 75 students from Assumption University of Thailand (AU) stepped in the business world with the academic visit at Baan Beaute, the welcoming and modern innovation hub of L’Oreal Groupe (Thailand). The visit offers the students the opportunity to learn from executive leaders for sharing in “Universalization at L’Oreal”, offering insights into how global strategies are executed at speed, agility and scale to deliver sustainable and innovative solutions that win the hearts of communities and customers around the world.
The visit kicked off with a warm welcome by Ms. Onanong Pratakphiriya, Corporate Affairs & Engagement Director & followed by an inspiring session on the bold commitment towards innovation driven comprehensive sustainability practices in all aspects of businesses at L’Oreal Groupe. From designing sustainable solutions that fit with brand positioning to providing skill training programs, enabling communities to create better lives, students witnessed firsthand clear examples of how every innovation is designed to deliver positive transformation from sustainable sourcing to the circular economy, and impactful community support.
With much excitement and anticipation, the second expert session featured Mr. Patrick Girod, L’ Oréal Thailand’s CEO. He opened the floor by sharing his perspective of the beauty market in Thailand, key trends and initiatives that drive L’Oreal’s journey ahead. Beyond his energetic presentation that unraveled the secrets behind technology-driven brand strategies, students were engaged in his kind sharing on his career journey in Latin America, Asia and how each and every market represents unique market dynamic and cultural differences that require different collaborative approaches and leadership styles.
With his kind sharing during the Q&A, students learned from his insights on global business operation, innovation and technology driven design and execution, along with his perspectives on the future of works and how ones could prepare themselves to stand out in the future world of hyper dynamic changes and technologically dominant ecosystems.
As one of the dream career, students were invited to engage with L’Oreal’s through the recent Brandstorm competition, inviting passionate team of three to share their positive energy and creativity in the latest edition of Brandstorm with the finale expected in Paris, the charming Capital of France, with more young talent development program, lined up next year. We are sure to stay tuned and develop our unique voices, adaptability and resilience during this time.
On behalf of Assumption Univeristy of Thailand, we sincerely thank Mr. Patrick Girod, CEO of L’Oreal Thailand, Ms. Onanong Pratakphiriya, Corporate Affairs & Engagement Director for giving us your time and sharing your expertise and to the Human Resources and Young Talents development team for making the visit possible. We look forward to having the future opportunities for working together to provide impactful learning spaces for all generations of the future.
More Information about Office of International Affairs, please visit:
Website: https://oia.au.edu
Facebook: https://www.facebook.com/austudyabroadcenter
Tel: Hua Mak Campus: (+66)-2783-2222 Ext. 3728-9
Suvarnabhumi Campus: (+66)-2783-2222 Ext. 2714
