With curiosity, confidence, and plenty of future-focused energy, students from Assumption University of Thailand (AU) ’s SIMBA program visited True Digital Park , on February 18, 2026, for an immersive learning experience at the crossroads of business, technology, and innovation.
Led by Asst. Prof. Dr. Narong Aphiratsakun, Dean of Vincent Mary School of Engineering, Science and Technology (VMES) Assistant Dean Benjawan Srisura, and AU staff, the students explored how fast-moving digital trends are transforming industries and everyday life. From smart vehicles and MedTech to smart home systems and integrated wellness environments, the visit offered a vivid, hands-on glimpse into the technologies shaping tomorrow.
The experience was a natural fit for the SIMBA program, which stands for Smart Integration in Management and Business Analytics. Designed for students who want to thrive at the intersection of business and technology, the program combines management theory with technological expertise and offers an accelerated pathway to earn both a bachelor’s and a master’s degree in just four years.
That future-ready spirit was on full display throughout the visit. Students were warmly welcomed by Khun Sirinra Wongsuppaluk, CHRO and Head of Center of Excellence, and had the opportunity to interact directly with AI tools and digital platforms in a professional innovation environment. It was the kind of learning that goes beyond the classroom and reminds students that the future is not some far-off concept. It is already under construction.
The visit also highlighted the global and cross-cultural mindset that makes SIMBA stand out. By exploring the synergy between Chinese fast-innovation technology and broader digital trends, students were encouraged to think internationally, act creatively, and see themselves as part of a fast-evolving business landscape.
The day reflected what AU SIMBA does best: preparing students to become agile, tech-savvy, globally minded leaders who can move confidently between strategy, analytics, and innovation. In other words, not just ready for the future, but ready to help build it.
Assumption University of Thailand extended its sincere thanks to the team at True Digital Park for their warm hospitality and for creating such a meaningful industry learning experience. For AU SIMBA students, it was a day of insight, inspiration, and a little proof that big ambitions look right at home in a tech hub.
WRITER : NARONG APHIRATSAKUN
For more information about the Vincent Mary School of Engineering, Science and Technology please visit:
Website: https://eng.au.edu/
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Tel: (+66)-2783-2222 Ext. 2311
