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Join the newly launched AU Hi-tech Design and Digital Innovative (DDI) Bachelor of Business Administration Program under the Martin de Tours School of Management and Economics. 

This latest and highly innovative program aims to realistically train students towards becoming effective and successful entrepreneurs in the digital era.







Students will learn from world-class international business leaders; focusing on major areas like business, technology, innovation in design, human organizations, and foreign language skills developments.

Gain practical business exposure or internships with various industries for their own feasible business startup.






  • 3-Year Undergraduate Program.
  • Freedom of selection among 800 preferred subjects from existing AU Faculties.
  • 80% Business exposure and only 20% theory or class lectures.
  • Initiate their own practical & feasible start-up businesses during the course of studies.
  • Gain valuable & practical business skills directly from AU Faculties like Business Administration, Science and Technology, Architecture, Communication Arts, and School of Music among several others.
  • Indulge in smart classroom & technologically innovative environments and utilizing modern and well-equipped co-working space.




Applications are accepted now until March 24, 2021 for the first batch of only 80 students
(and receive complimentary IPad to facilitate their studies).

Students who apply within March 12, 2021 will be entitled to Baht 100,000- Scholarship funds.

Click the following link to apply now!
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