In a showcase of academic and technological synergy, the much-anticipated Special Lecture on "Generative AI for Marketing" was held on Wednesday, 22 November 2023. The event, organized by the Department of Marketing, MSME Business School, was spearheaded by the insightful Asst. Prof. Dr. Vasa Buraphadeja, Director of the Quality Assurance Center.

Dr. Vasa's presentation illuminated the many ways Generative AI is revolutionizing marketing. "Generative AI can create new opportunities and possibilities in marketing and other fields, but it also raises ethical issues. We need to follow its development and its impact on society. We need to use it wisely and properly.”, Dr. Vasa shared. His speech not only demystified complex concepts but also highlighted practical applications that captivated the audience.

Dr. Scott Smith, a contributor to Assumption University's digital content and social media presence, offered his reflections. "Generative AI is not just about technological advancement; it's about reshaping how we connect with and understand our consumers," adding, "Dr. Vasa's lecture was not only informative but also inspirational. It highlights the importance of integrating innovative technologies like AI in our curriculum to prepare our students for the future," Dr. Scott remarked.

Assumption University expresses its deep gratitude to Asst. Prof. Dr. Vasa Buraphadeja for his expert insights and to every participant who contributed to the success of the Generative AI for Marketing lecture. This event highlights our commitment to staying abreast of technological advancements and providing a dynamic learning environment. We are excited about the future prospects and eagerly await the opportunity to bring more such inspiring educational experiences to our community.



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