WRITER: THANANPORN SETHJINDA
On 23rd April 2023, students and alumni of Graduate School Business and Advanced Technology Management were privileged to welcome Mr. Louie Hu, Head of Marketing – Thailand, Hua Wei Technologies Co., Ltd.
Throughout the fireside chat, we get deeper insights into the role of marketer and trends of marketing in 2023. To win today’s consumers, brands need holistic approach in product positioning, crafting engaging communication and creating meaningful long-term relationship with laser sharp focus on five key elements in execution.
These are:
- in-depth customer insights
- detailed product & positioning
- internal and cross collaboration
- dynamic execution
- constructive review
Mr. Louie Hu, Head of Marketing – Thailand, Hua Wei Technologies Co., Ltd.
Beyond these key takeaways, we were able to establish connection between the theoretical concepts and how they were used in practice along with advice for young generations to find their passion and navigate their career path in this dynamic space.
We are all grateful for your time and kind-sharing!!
More Information about Graduate School of Business and Advance Technology Management, please visit:
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