WRITER: THANANPORN SETHJINDA
From October to November 2024, the Graduate School of Business and Advanced Technology Management had the privilege of hosting Dr. Christine Schrage, CGBP, as a visiting professor from the University of Northern IOWA (UNI) for the Marketing Management courses. This initiative reflects our commitment to fostering student engagement and providing learning opportunities with industry experts.
Dr. Schrage’s teaching combined real-world case studies and experiential exercises, emphasizing the interconnectedness of marketing, strategy, and finance. Her practical approach enabled students to apply theoretical concepts to real-world scenarios, equipping them with invaluable skills for business success.
One student shared:
"This was my first marketing course, and it showed me how crucial marketing and strategy are to company operations. The biggest takeaway was learning how to integrate knowledge and put it into practice—a concept Dr. Christine emphasized clearly."
Interactive activities, such as blind product testing and scenario analyses, made the learning experience both engaging and insightful. Students explored company environments, identified competitive advantages, and developed actionable solutions, further enhancing their analytical and decision-making capabilities.
We extend our heartfelt thanks to Dr. Christine Schrage for her invaluable contribution to the students’ learning journey. Her passion for teaching and expertise left a lasting impact. We look forward to the next opportunity to welcome her back to our school!
More Information about Graduate School of Business and Advanced Technology Management, please visit:
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