WRITER: THANANPORN SETHJINDA

On 10th May 2023, Assumption University’s Design, Digital & Innovation (DDI), led by Dr. Soonthorn Pibulcharoensit, the University Registrar and program Co-Founder, met with Khun Pornchai Tatiyachaitaweesuk, Chief Commercial Officer,   i-Tail Corporation PCL, a subsidiary of Thai Union Group, the global seafood leader, to discuss potential collaboration between the two organizations.

Dr. Soonthorn Pibulcharoensit

Khun Pornchai Tatiyachaitaweesuk

Khun Chutinun Pongprayone

With a strong focus on innovation, i-Tail Corporation PCL has implemented various corporate initiatives both internally and externally to foster new business ideas and opportunities. As an industry leader in pet food, i-Tail Corporation PCL encourages the entrepreneurial spirit and provides connection and platform for fine-tuning business ideas targeted at a global scale.

 
 

During the meeting, four team representatives of DDI students had the opportunities to pitch their business ideas to the executive teams of i-Tail Corporation PCL. The CEO, The VP of Innovation, Director of Business Development - Innovation and Director – Strategic Business provided valuable industry insights and advice for students to fine-tune their plans. In particular, early-stage entrepreneurs need to think hard about their ‘sustainable competitive advantage’, ‘business model’ and ‘scalability’ to compete in today’s dynamic landscape.

With DDI’s experiential learning approach, we are grateful for the hospitable corporate visit and look forward to developing future collaboration to drive sustainable growth and development of the new-gen entrepreneurs. Thank you once again to the leadership team of i-Tail Corporation PCL for your time and insights. We look forward to the next step of our collaboration.

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