Congratulations to Dr. Rawin Vongurai for being appointed as "Assistant Professor" in the University Council’s Meeting on May 19, 2022

Dr. Rawin Vongurai graduated with First Class Honor in Bachelor of Electronic and Communications Engineering from the University of Nottingham, United Kingdom. At the same institute, he pursued his graduate level with a full grant of Engineering and Physical Sciences Research Council (EPSRC) Scholarship, provided by the United Kingdom Government’s leading funding agency. In 2013, Dr. Rawin completed his Ph.D. in Electronic and Electrical Engineering at the University of Nottingham.

Upon graduation, he joined Assumption University in 2014 as a full-time lecturer. Dr. Rawin currently serves Graduate School of Business and Advanced Technology Management as Director of Advanced Research Center and Program Director of Ph.D. in Innovative Technology Management (ITM). His academic service to the Graduate School also includes Risk Management Chair and AU Internal Quality Assurance Assessor.

Since his tenure with the Master and Ph.D. Programs, Dr. Rawin has been active in research studies for the classes and students’ projects, as well as for his own interest. His areas of interest include Technology Management, Information Technology, Marketing, Supply Chain Management, Operations Management, Tourism, and E-commerce. Numerous pieces of his academic research works - both solely by himself and by group researchers - have received favorable responses from academics and refereed journals.

Highlights of Dr. Rawin Vongurai’s recent national and international journal publications are as follows:

  1. Vongurai, R. (2022). Determinants of Halal Food Purchase Intention and Buying Behavior in Thai
    Muslim Consumers. Journal of Community Development Research (Humanities and Social
    Sciences), 15(1), 27-41.
  2. Aye, S., & Vongurai, R. (2021). The Determinants of Cloud Computing Adoption in the Banking
    System: A Case Study of Myanmar’s Banks. Journal of Multidisciplinary in Social Sciences, 17(2),
  3. Vongurai, R. (2021). Factors Influencing Consumer Attitudes and Purchase Intentions of Flash Sale
    through Online Shopping Platforms. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 1-20.
  4. Vongurai, R. (2021). Factors Influencing Experiential Value Toward Using Cosmetic AR Try-on Feature
    in Thailand. Journal of Distribution Science, 19(1), 75–87.
  5. Rattanaburi, K., and Vongurai, R. (2021) Factors Influencing Actual Usage of Mobile Shopping
    Applications: Generation Y in Thailand, The Journal of Asian Finance, Economics, and Business,
    8(1), 901–913.
  6. Kitcharoen, K., and Vongurai, R. (2020) Factors Influencing Customer Attitude and Behavioral Intention
    Towards Consuming Dietary Supplements, AU-GSB e-Journal, 13(2), 94-109.
  7. Vongurai, R. (2020) Factors Affecting Customer Brand Preference Toward Electric Vehicle in Bangkok,
    Thailand, The Journal of Asian Finance, Economics and Business, 7(8), 383-393.
  8. Vongurai, R. (2020) Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’
    Living in Bangkok, International Journal of Economics & Business Administration, 8(2), 457-477.

Dr. Rawin’s role as lecturer-cum-researcher results in a fruitful outcome for students’ learning and the university’s reputation. His leadership at the research works recently brought him, his colleagues, and students to several prestigious stages of national and international conferences. Notable academic conferences include: AU Virtual International Conference 2021 Entrepreneurship and Sustainability in the Digital Era, Assumption University (October 19, 2021), the 15th National Kasetsart University Kamphaeng Saen Conference (December 6 - 7, 2018), International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2018, Assumption University (May 25, 2018), and, NIDA International Business Conference 2016 Sustainability in Business (March 12, 2016).

For his valuable contribution to the field of research, students’ improvement in quantitative analyses, and constructive effort in creating a research culture among students, Assumption University therefore bestows upon Dr. Rawin Vongurai St. Thomas Aquinas Award for Research (Third Class) on this auspicious date of December 24, 2018.