WRITER: ALBERT LAURENCE SCHOOL OF COMMUNICATION ARTS
Ms. Kulnattha Boonsuk and Ms. Saranporn Sae-Lo, students from the Department of Creative Commercial Communication (CCC) and Creative Communication Design (CCD), Albert Laurence School of Communication Arts, Assumption University of Thailand were chosen to rebrand the Cultural Services of the Embassy of France in Thailand in 2023.
The team have conducted research and studies to craft brand direction in terms of strategic positioning, appealing persona, and creative visual elements design.
Ms. Kulnattha Boonsuk, the project’s strategic planner stated that “it has been a pleasure being a part of the rebranding project as a strategic planner. Working with Embassy of France had provided me with an incredible international work experience. Moreover, creating such a beautiful and memorable event for my last semester as the university student. I would like to thank my professors for giving encouragement, guidance, and advice. Furthermore, I would like to thank the Embassy of France, Ms. Charlotte and Khun Fah for their support and trust. Thank you Ms. Saranporn for being my partner, I couldn't have completed this project without your incredible design skills.”
Ms. Saranporn Sae-Lo, the project’s graphic designer added that “it is the greatest opportunity for me to be a part of this project as a graphic designer to accumulate experiences and create glories on the new journey by applying my knowledge and skills that I have learned from Assumption University. I would like to express my appreciation to the Embassy of France and my project advisors, Assistant Professor Nattanan Naewmalee and Nutthaphut Pandjad (Phd.) for their guidance throughout the project. Last but not least, thanks to the best partner, Ms. Kulnattha for all the support throughout the project. This experience makes me filled me with motivation for my future development.”
Previously advertised as La Fête or French Highlights, the Cultural Services will take on a new identity as Sawasdee France, with a new logo, new color palette, and brand kit in the beginning of 2023.
