WRITER: THE AU LIBRARY

Congratulations to Asst. Prof. Dr. Rawin Vongurai on receiving the title “ASSOCIATE PROFESSOR” in the University Council’s Meeting of the academic year 2023 on February 29, 2024.

Assumption University of Thailand (AU) is proud to announce the appointment of Dr. Rawin Vongurai as Associate Professor, recognizing his outstanding contributions and leadership within the Graduate School of Business and Advanced Technology Management (GS-BATM) and his role as Program Director of the Ph.D. in Innovative Technology Management.

Dr. Rawin Vongurai graduated with First Class Honors in Bachelor of Electronic and Communications Engineering from the University of Nottingham, United Kingdom. He continued his graduate studies at the same institution, receiving a full grant from the Engineering and Physical Sciences Research Council (EPSRC) Scholarship, provided by the United Kingdom Government’s leading funding agency. In 2013, Dr. Rawin completed his Ph.D. in Electronic and Electrical Engineering at the University of Nottingham.

Upon graduation, Dr. Vongurai joined Assumption University in 2014 as a full-time lecturer. He has since been an integral part of the university community, demonstrating exceptional dedication to advancing research and innovation in technology management. His work at the GS-BATM Advanced Research Center has significantly contributed to the field, earning him this well-deserved promotion.

As Associate Professor, Dr. Vongurai will continue to inspire students and faculty alike with his commitment to excellence in education and research. The university looks forward to his continued contributions and leadership in shaping the future of technology management education.

The Office of Graduate Studies and the entire Assumption University community extend their heartfelt congratulations to Dr. Rawin Vongurai on this significant achievement. The Library team also extends its best wishes to Dr. Vongurai on his appointment.

Ms. Benjaporn Anunwanitcha, Director of the Central Library, shared her thoughts on this occasion: “Dr. Vongurai’s dedication and contributions to the university have been invaluable. His appointment as Associate Professor is a testament to his hard work and commitment. We look forward to supporting him in his new role and continuing our collaboration to enhance the learning experience for our students.”

Assoc. Prof. Dr. Rawin Vongurai
Director of Advanced Research Center and Program Director of Ph.D. in Innovative Technology Management, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand

EDUCATION:

2008 –2013 PhD in Electronic and Electrical Engineering at The University of Nottingham, United Kingdom
Title Development of Digital Filtering Techniques in Three-Dimensional TLM Models
Supervisors Prof. Christos Christopoulos
Prof. Dave Thomas
Prof. Philip Sewell
Dr. Stephen Greedy
Examiner Dr. A Duffy
Prof. Trevor Benson
Abstract Presents a technique based on digital filters (DF) to represent embedded objects within a computational cell in time-domain solvers such as Transmission Line Modelling (TLM). The Fast Fourier Transform (FFT), Bilinear-Z-transform and Prony’s method are employed to estimate the DF parameters. The DF parameters for an embedded object are derived from a finely meshed simulation of the object. The digital filters are then used to modify the relevant cell(s) within a coarser mesh to represent the sub-cell features of the embedded object. In this way a significant computational saving is achieved.
2006 –2008 BEng Electronic and Communications Engineering at The University of Nottingham, United Kingdom
                              Graduated with a first class honours degree 77% Avg.
Title The Application of Modulated Signals to One-Dimensional TLM models
Supervisors Prof. Christos Christopoulos
Helper Dr. Mark Panitz
Abstract This project studies the benefits of coding and modulation technology using numerical model based on the Transmission Line Modeling (TLM) method. Along the aims of this project is the development of a simplified channel numerical model which can illustrate the performance of different coding schemes in the presence of noise and multi-path signals.
2004 – 2006 1stand 2nd years, Electronic and Communications Engineering at Thammasat University, Thailand
                              Finished with GPA 3.71 Avg.
1998 – 2004 Triam Udom Suksa Pattanakarn School, Bangkok

EDUCATION SCHOLARSHIPS:

September 2008 Engineering and Physical Sciences Research Council (EPSRC) Scholarship which is provided by the UK Government’s leading funding agency for research and training in engineering and the physical sciences.
(Received full tuition fee, plus a living allowance of £300 per month, for up to each of three years of a Research Degree program)
2nd June 2006 Certificate of Achievement Awarded for academic excellence in the second year of study
(Received the tuition fee for the last semester of the second year of study)
28th May 2005 Certificate of Achievement Awarded for academic excellence in the first year of study
(Received the tuition fee for the first semester of the second year of study)

WORK EXPERIENCE:

September 2014 – Present

Company Assumption University (Thailand)
Position
  • Director of Advanced Research Center, Graduate School of Business and Advanced Technology Management, Assumption University
  • Program Director of Ph.D. in Innovative Technology Management , Graduate School of Business and Advanced Technology Management, Assumption University
  • Quality Assurance (QA) Academic Coordinating Committee, Assumption University
  • Chairperson of Risk Management Committee, Graduate School of Business, Assumption University
Job Description
  • Full Time Lecturer
  • Lead and manage the Journals under the Graduate School of Business and Advanced Technology Management, Assumption University
  • Uphold the well-being and integrity of our Research Projects, Individual Research (IR), Independent Study (IS) and Thesis to upgrade the quality of research to meet international standard
  • Responsible person for Ph.D. in Innovative Technology Management program
  • Act as liaison of the School and the QA Executive Committee for the implementation of the QA system of Assumption University
  • Follow up the School’s achievements of the IQA and EQA indicators
  • Establish a policy, plan, mechanisms and means for risk management
  • Evaluate risk management for continuous improvement.

2013 – August 2014

Company MAA Consultants Co., Ltd.,
Position Electrical Engineer
Job Description
  • Independent Certification Engineer (ICE) for Bangkok Mass Transit System (BTS) Silom Line Extension (Taksin – Petchkasem) and Railway Operation Management Project.
  • Construction Supervision Consultant (CSC) for Metropolitan Rapid Transit Purple Line, MRT Purple Line (Khlong Bang Phai – Tao Poon).

CONSULTANT EXPERIENCE:

June 2017 – February 2018
  • Detailed design and installation of information technology systems for the new parliament building project
January – October 2017
  • System design and infrastructure management project
  • Information technology and centralized communication of PEA.
  • (IT Infrastructure Design and Consolidation for PEA)
August 2016 – May 2017
  • Information and communication technology personnel development plan project for Ministry of Justice 2017-2020
March – June 2016
  • Business Continuity Management Project, Information Technology Center Department of Tourism
November 2015 – May 2016
  • Contractor's outsourcing activity project to assess the risks and threats of the project to improve the efficiency of the security system (Security System) for the fiscal year 2016

AWARDS AND CERTIFICATES:

2018
  •  St. Thomas Aquinas Award for Research
    The conferral ceremony of the AU Award for Academic Excellence has been presented by Rev. Bro. Dr. Bancha Saenghiran, Rector Magnificus of Assumption University on 24th December 2018 at the Chapel of St. Louis Marie de Montfort, Suvarnabhumi Campus.
2008
  • FARNELL EMC Project of The Year Prize Award 2007-2008 (Awarded annually to the student in Electrical and Electronic Engineering whose EMC Project is deemed to be outstanding)
2004
  • Certificate of professional grade (grade 6th) of Electrical piano from YAMAHA Music Foundation, Thailand
1993
  • Winner of the Lego Design Competition hosted by Lego Thailand Ltd, in topic “Bangkok in your own view”
1991
  • Winner of a general knowledge competition for children under 8 years held by the Channel 5 TV station of Thailand

PUBLICATIONS:

Refereed Journals with peer review:

  1. Vongurai, R. (2024). An Empirical Investigation of Factors Influencing Innovation and Organizational Performance among Logistics and Supply Chain Organizations in Thailand. The Journal of Distribution Science, 22(2), 1-10. https://doi.org/10.15722/JDS.22.02.202402.
  2. Chatsirichai, C., Vongurai, R., & Jaruwanakul, T. (2022). A Study of Behavioral Intention to Use Augmented Reality for Apparel Products Shopping on E-Commerce Platforms in Thailand. Journal of Suvarnabhumi Institute of Technology (Humanities and Social Sciences), 8(2), 335-348.
  3. Chen, C., Vongurai, R., Duangekanong, S., & Wisankosol, P. (2022). An Intervention to Improve Students’ Class Engagement of Art Department in China. AU-GSB E-JOURNAL, 15(2), 14-24. https://doi.org/10.14456/augsbejr.2022.68
  4. Feng, D., Xiang, C., Vongurai, R., & Pibulcharoensit, S. (2022). Investigation on Satisfaction and Performance of Online Education Among Fine Arts Major Undergraduates in Chengdu Public Universities. AU-GSB E-JOURNAL, 15(2), 169-177. https://doi.org/10.14456/augsbejr.2022.82
  5. VONGURAI, R. (2022). Key Drivers of Operational Performance of E-commerce Distribution Service Providers in Thailand. Journal of Distribution Science, 20(12), 89–98. https://doi.org/10.15722/JDS.20.12.202212.89
  6. Try, S., Daengdej, J. ., & Vongurai, R. . (2022). Factors Affecting Intention to Use E-Learning Systems in Selected Universities in Phnom Penh, Cambodia. ABAC ODI JOURNAL Vision. Action. Outcome, 10(1), 13-27. https://doi.org/10.14456/abacodijournal.2022.15
  7. Samritpricha, P., & Vongurai, R. (2022). Determinants of Thai Individuals Behavioral Intention towards Online Fitness Program on YouTube during COVID-19 Pandemic. Journal Of Community Development Research (Humanities And Social Sciences), 15(2), 71-84. doi:10.14456/jcdr-hs.2022.16 (April-June 2022)
  8. Gao, L., Vongurai, R., Phothikitti, K., & Kitcharoen , S. (2022). Factors Influencing University Students’ Attitude and Behavioral Intention Towards Online Learning Platform in Chengdu, China. ABAC ODI JOURNAL Vision. Action. Outcome, 9(2), 21-37. https://doi.org/10.14456/abacodijournal.2022.2 (April-September 2022)
  9. Vongurai, R. (2022). Determinants of Halal Food Purchase Intention and Buying Behavior in Thai Muslim Consumers. Journal Of Community Development Research (Humanities and Social Sciences), 15(1), 27-41. https://doi.org/10.14456/jcdr-hs.2022.3 (January-March 2022)
  10. Long, B., Phothikitti, K., & Vongurai, R. (2021). Factor Affecting ICT-Based Learning in Higher Education in Phnom Penh, Cambodia. Journal of Global Business Review (JGBR), 23(2), 26-39. (July – December 2021)
  11. Myint Khin, M., Phothikitti, K. & Vongurai, R. 2021. Influencing Factors on Smart Manufacturing Integration of Digital Technology Adoption of Food Manufacturers in Mandalay. Journal Management and Marketing, 8(2), 136–153. (December 2021)
  12. Hok, T., Daengdej, J, & Vongurai, R. (2021). Determinants of Student Satisfaction on Continuing Education Intention: A Case Study of Private University in Cambodia. AU-GSB E-JOURNAL, 14(2), 40-50. https://doi.org/10.14456/augsbejr.2021.13 (December 2021)
  13. Jitkusolrungrueng, N., & Vongurai, R. (2021). Distributing data in Virtual-reality: factors influencing purchase intention of cutting tools. Journal of Distribution Science, 19(9), 41–52. https://doi.org/10.15722/JDS.19.9.202109.41 (September 2021)
  14. Aye, S., & Vongurai, R. (2021). The Determinants of Cloud Computing Adoption in the Banking System: A Case Study of Myanmar’s Banks. Journal of Multidisciplinary in Social Sciences, 17(2), 48-59. (May-August 2021)
  15. Kieng R., Phothikitti, K., & Vongurai, R. (2021). Critical Factors Affecting Student Satisfaction and Loyalty: An Empirical Study in Cambodia. The Journal of Asian Finance, Economics and Business, 8(7), 225–234. https://doi.org/10.13106/JAFEB.2021.VOL8.NO7.0225 (July 2021)
  16. Samnang, A., Daengdej, J., & Vongurai, R. (2021), Factors Affecting Acceptance and Use of E-Tax Services among Medium Taxpayers in Phnom Penh, Cambodia. The Journal of Asian Finance, Economics and Business, 8(7), 79–90. https://doi.org/10.13106/JAFEB.2021.VOL8.NO7.0079 (July 2021)
  17. Vongurai, R. (2021). Factors Influencing Consumer Attitudes and Purchase Intentions of Flash Sale through Online Shopping Platforms. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 1-20.
  18. Long, S., Duang-Ek-Anong, S., & Vongurai, R. (2021). Determinants of Business Education on Student Satisfaction in Higher Education: A Case Study in Cambodia. The Journal of Asian Finance, Economics and Business, 8(3), 1405–1416. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.140
  19. Jaruwanakul, T., & Vongurai, R. (2021). Determinants of Employee Innovative Behavior in Thai Real Estate Companies. International Journal of Economics and Business Administration, 9(1), 303-317. http://doi.org/10.35808/ijeba/674
  20. Vongurai, R. (2021). Factors Influencing Experiential Value Toward Using Cosmetic AR Try-on Feature in Thailand. Journal of Distribution Science, 19(1), 75–87. https://doi.org/10.15722/JDS.19.1.202101.75
  21. Suebtimrat, P., and Vongurai, R. (2021) “An Investigation of Behavioral Intention Towards QR Code Payment in Bangkok, Thailand,” The Journal of Asian Finance, Economics, and Business, 8(1), 939–950. https://doi.org/10.13106/JAFEB.2021.VOL8.NO1.939
  22. Rattanaburi, K., and Vongurai, R. (2021) “Factors Influencing Actual Usage of Mobile Shopping Applications: Generation Y in Thailand,” The Journal of Asian Finance, Economics, and Business, 8(1), 901–913. https://doi.org/10.13106/JAFEB.2021.VOL8.NO1.901
  23. Kitcharoen, K., and Vongurai, R. (2020) “Factors Influencing Customer Attitude and Behavioral Intention Towards Consuming Dietary Supplements,” AU-GSB e-Journal, 13(2), 94-109.
  24. Vongurai, R. (2020), “Factors Affecting Customer Brand Preference toward Electric Vehicle in Bangkok, Thailand,” The Journal of Asian Finance, Economics and Business, 7(8), 383-393.
    (Scopus Q3 Database, August 2020)
  25. Vongurai, R. (2020), “Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’ Living in Bangkok,” International Journal of Economics & Business Administration, 8(2), 457-477.
    (Scopus Q3 Database, April-June 2020)
  26. Khin Khin Phyu., and Vongurai, R. (2019), “Impacts on Adaptation Intention Towards Using Accounting Software in Terms of Technology Advancement at Work in Myanmar,” AU-GSB e-Journal, 12(2), 98-111.
    (TCI TIER2 Database, December 2019)
  27. Tweephoncharoen, J., and Vongurai, R. (2019), “The Factors Influencing in Purchase Intention of Thai and Chinese Customers Towards the Hotel Industry in Bangkok, Thailand,” AU-GSB e-Journal, 12(2), 35-49.
    (TCI TIER2 Database, December 2019)
  28. Vongurai, R. (2019), “Factors Affecting Net Benefit of Google Drive Adoption Decision: A Case Study of Thais’ Living in Bangkok, Thailand,” International Journal of Economics & Business Administration, 7(4), 149-165.
    (Scopus Q3 Database, October-December 2019)
  29. Kladkleeb, S., and Vongurai, R. (2019), “Factors Influencing Adoption and Actual Usage of Digital Payment Systems in the Era of Thailand 4.0 for Thai society,” UTCC International Journal of Business and Economics (UTCC IJBE), 11(3), 117-144.
    (TCI TIER1 Database, September-December 2019)
  30. T'anasapsakul, W., and Vongurai, R. (2018), “An Investigation of the Factors Influencing Consumers of Different Generation’s Behavioral Intention Towards Franchised Japanese Restaurants in Bangkok, Thailand” AU-GSB e-Journal, 11(2), 40-53.
    (TCI TIER2 Database, December 2018)
  31. Vongurai, R. (2018), “The Influence of Thailand’s Image and Foreign Tourist Satisfaction on Foreign Tourist Loyalty for Thailand,” International Journal of East Asian Studies (IJEAS), 22(2), 2-21.
    (ACI, TCI TIER1 Database, July-December 2018)
  32. Vongurai, R., Elango, D., Phothikitti, K., Dhanasomboon, U. (2018), “Social Media Usage, Electronic Word of Mouth and Trust Influence Purchase-Decision Involvement in Using Traveling Services,” Asia Pacific Journal of Multidisciplinary Research (APJMR), 6(4), 32-37.
    (ACI Database, November 2018)
  33. Elango, D., Vongurai, R., and Srifah, K. (2018), “The Factors Influencing Intention to Study Via Online Education: The Case Study of People In Bangkok, Thailand,” JOIV: International Journal on Informatics Visualization, 2(4), 245-251.
    (October-December 2018)
  34. Benjangjaru, B., and Vongurai, R. (2018), “Behavioral Intention of Bangkokians to Adopt Mobile Payment Services by Type of Users,” AU-GSB e-Journal, 11(1), 34-46.
    (TCI TIER2 Database, June 2018)
  35. Chareonpanich, A., and Vongurai, R. (2018), “The Factors Affecting Healthy Lifestyle and Attitude Towards Organic Foods: A Case Study of People Living in Bangkok, Thailand,” ABAC ODI Journal, 5(1), 102-116.
    (ACI, TCI TIER1 Database, January-June 2018)
  36. Didyasarin, H., Vongurai, R., and Inthawadee, S. (2017), “The Factors Impact Attitude Toward Using and Customer Satisfaction with Elderly Health Care Mobile Application Services: A Case Study of People in Bangkok Metropolitan, Thailand,” AU-GSB e-Journal, 10(1), 167-176.
    (TCI TIER2 Database, June 2017)
  37. Pakapatpornpob, N., Vongurai, R., and Inthawadee, S. (2017), “An Influence of E-WOM and a Moderating Role of Brand Attitude on IT Product Purchase Intention in Bangkok, Thailand,” AU-GSB e-Journal, 10(1), 56-66.
    (TCI TIER2 Database, June 2017)
  38. Phaisuwat, P., and Vongurai, R. (2016), “The Factors Affecting the Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y,” AU-GSB e-Journal, 9(2), 128-133.
    (TCI TIER2 Database, December 2016)
  39. Thankdenchai, P., and Vongurai, R. (2016), “Managers' Preferences for Qualifications of New Graduates in Logistics,” Journal of Supply Chain Management Research and Practice, 10(1), 24-41.
    (TCI TIER2 Database, June 2016)
  40. Kutprem, N., and Vongurai, R. (2015), “The Determinants of Employee Satisfaction and Retention in Hotel Business: A Case of ASEAN Employees in Bangkok,” International Journal of Management and Applied Science (IJMAS), 1(9), Special Issue-2, 98-101.
    (September 2015)
  41. Gilitwala, B., Vongurai, R., and Sanposh, R. (2015), “Factors that Affects Communication Apprehension Levels in Employees of Multinational Organizations in Bangkok,” AU-GSB e-Journal, 8(1), 76-84.
    (TCI TIER2 Database, June 2015)

Refereed Conferences with peer review:

  1. Amnattham, D. and Vongurai, R. (2019), “The Effects of Beauty Blogger Recommendations on Customers’ Online Shopping Intentions in Thailand,” Proceedings of the International Conference of Entrepreneurship and Sustainability in the Digital Era, ICESDE 2019, Assumption University of Thailand, July 12th, 2019.
  2. Chaiparamat, N.,Vongurai, R. and Yimcharown, P. (2019), “Factors Influencing Customer Satisfaction on Using XYZ Online Banking Application,” Proceedings of the International Conference of Entrepreneurship and Sustainability in the Digital Era, ICESDE 2019, Assumption University of Thailand, July 12th, 2019.
  3. Dhanasunthorn, P., Phasipol, P., Vongurai, R. and Yimcharown, P. (2019), “Effect of Perceptual Differences on Bangkok Customers’ Purchase Intention of Hydroponic Vegetables,” Proceedings of the International Conference of Entrepreneurship and Sustainability in the Digital Era, ICESDE 2019, Assumption University of Thailand, July 12th, 2019.
  4. Vititayanon, P. and Vongurai, R. (2019), “The Customers' Attitude towards the Purchase of a New Car on an Online Site in Thailand,” RSU International Research Conference 2019, Bangkok, Thailand, pp. 1738-1743, 26th April 2019.
  5. Termpati, P., and Vongurai, R., (2019), “Factors Impacting Stickiness and Word of Mouth on Mobile Food Delivery Service Applications in Bangkok,” NIDA International Business Conference 2019 Transforming Business to the Future, Bangkok, Thailand, pp.34-48, 2nd March 2019.
  6. Wongsathitsathaporn, N., Vongurai, R., and Kitcharoen, K., (2018), “TheImpact of Brand Trust and Satisfaction on Retailer Repurchase Intention of Home Appliances in Thailand,” The 15th National Kasetsart University Kamphaeng Saen Conference, Kamphaeng Saen Campus, Kasetsart University, Thailand, pp.2367-2374, 6-7th December 2018.
  7. Sutthirak, A., Phothikitti, K., and Vongurai, R., (2018), “Factors Impacting with Bangkokians’ Purchase Intention on Skincare Products: The Case Study of Facial Care Products from Charcoal,” International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2018, Assumption University, Thailand, pp. 232-239, 25th May 2018.
  8. Punyaratpukdee, S., Vongurai, R., and Phothikitti, K., (2018), “The Factor Influence Customer Intention to Use Cashless Payment System: A Case Study of QR Code Payment System in Bangkok, Thailand,” International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2018, Assumption University, Thailand, pp. 265-271, 25th May 2018.
  9. Hlaing Oo, W., Kim, S., and Vongurai, R., (2018), “The Influential Factors on Customer Satisfaction towards Public Healthcare Services in Health Industry: (A Case Study of Patient’s Satisfaction in Public Healthcare Services at Hospitals in Yangon, Myanmar),” International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2018, Assumption University, Thailand, pp. 331-336, 25th May 2018.
  10. Lertkanjanasiri, P., and Vongurai, R., (2017), “Factors Influencing Consumers’ Purchase Intention in E-Commerce: A Case Study of Thai Millennial,” International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2017, Assumption University, Thailand, pp. 110-117, 21st July 2017.
  11. Chaoviriyakul, N., Dowpiset, K., and Vongurai, R., (2016), “Exploring Factors Associated with Bangkokians’ Purchase Intention: A Case Study of Non-Preservative Eye Drop Products in Bangkok,” Proceedings of the 4th International Graduate Research Conference, Assumption University, Thailand, pp. 165-170, 30th June-1st July 2016.
  12. Vongurai, R., Theppisai, N., and Chiinapha, S., (2016), “The Factors Related to Purchase Intention of Mirrorless Interchangeable-Lens Camera by Gen-Y and Gen-Z Bangkokians,” Proceedings of the 4th International Graduate Research Conference, Assumption University, Thailand, pp. 62-65, 30th June-1st July 2016.
  13. Vongurai, R., and Borikarnhuttakij, W., (2016), “Exploring Factors Associated with Bangkokian’s Purchase Intention: A Case Study of One Tombon One Product (OTOP) in Thailand,” Proceedings of Nida International Business Conference 2016 Sustainablity in Business, Bangkok, Thailand, pp. 158-168, 12th March 2016.
  14. R. Vongurai, C. Christopoulos, D. Thomas, “Embedded structures modeled by digital filter interfaces in time-domain electromagnetic models,” Electromagnetics in Advanced Applications (ICEAA), 2012 International Conference, pp. 186-189, 2nd-7th Sept. 2012.
  15. V. Rawin, C. Christopoulos, D. Thomas, S. Greedy, “Application of Digital Filtering Techniques in Field Solvers to Represent Small Embedded Features in a Coarse Mesh,” Progress in Electromagnetics Research Symposium (PIERS), Kuala Lumpur, Malaysia, 27th - 30th March 2012.
  16. V. Rawin, C. Christopoulos, D. Thomas, S. Greedy, “Application of digital filtering techniques in three-dimensional multi-scale problems,” Antennas and Propagation Conference (LAPC), 2011 Loughborough, pp. 1 – 4, 14th-15th Nov. 2011.

CONTACT:

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