WRITER: REFLECTION WRITING FROM CLASS
Graduate students from Assumption University of Thailand (AU) embarked on an inspiring learning journey to Sappe Public Company Limited, on October 15, 2025, one of Thailand’s most successful beverage innovators, as part of their graduate studies course. The visit brought classroom theory to life, offering students an inside look at how a proudly Thai brand has grown into a global sensation.
The group included several international students from France, who were especially impressed by Sappe’s bold innovation strategy and global vision.
“During our visit to Sappé, we learned how innovation is at the core of its success and global recognition,” shared one of the students. “The company continuously develops new beverages and products that respond to changing consumer lifestyles and preferences. Its strong focus on brand differentiation has allowed Sappé to stand out in a highly competitive market.”
The students were particularly surprised to learn that France is one of Sappe’s key international markets, reflecting the company’s ability to adapt to diverse cultural tastes. Sappe currently exports to over 90 countries, with its beloved Mogu Mogu drink and other signature products leading the way.
“The combination of creativity and global vision has made Sappé a leading example of how Thai brands can achieve sustainable international growth,” the students added.
The company visit forms part of AU’s ongoing commitment to blending academic learning with real-world business experiences. By engaging directly with Thailand’s leading enterprises, students gain valuable insights into innovation, branding, and sustainable internationalization — critical skills for tomorrow’s global leaders.
More Information about Graduate School of Business and Advanced Technology Management, please visit:
Website: https://www.gsb.au.edu
Facebook: https://www.facebook.com/abacgraduate
Instagram: https://www.instagram.com/au_grad_studies
Twitter: https://twitter.com/AbacGrad
E-mail: grad@au.edu
Tel: (+66) -2783-2222 Ext.1360-61
