On October 15, 2025, MBA and exchange students from the Graduate School of Business and Advanced Technology Management (GSBATM), Assumption University of Thailand (AU), led by A. Keeravoot Kitiyadisai, Adjunct Lecturer in Marketing, stepped into the world of innovation at SAPPÈ Public Company Limited. The visit offered students a behind-the-scenes look at how creativity fuels SAPPÈ’s rise in the global beverage arena.
The highlight of the visit was an inspiring sharing session by Dr. Yata Onin, Chief Commercial Officer – Thailand, who captivated students with stories of SAPPÈ’s innovation-driven growth and global achievements.
Students discovered that innovation is the heartbeat of SAPPÈ’s success. From crafting unique beverage experiences that evolve with changing consumer lifestyles to mastering brand differentiation in a highly competitive market, SAPPÈ continues to lead with creativity and vision. Reaching over 90 countries worldwide—with France emerging as one of its key markets—SAPPÈ stands as a glowing example of how Thai brands can innovate their way to global fame.
Beyond innovation, SAPPÈ’s inclusive and empowering culture truly inspired the students. The company fosters an environment where individuals are encouraged to take initiative, think creatively, and collaborate across teams. During the floor walkthrough, students witnessed vibrant workspaces that demonstratehow openness and teamwork drive continuous learning and improvement at SAPPÈ.
On behalf of the Graduate School of Business and Advanced Technology Management, we extend our heartfelt thanks to Dr. Yata Onin, Ms. Sirirat Sungvonvuttikrai, Mr. Preephat Ketmongkolpong, Ms. Thanawan Phota, and Ms. Supasuta Srikritchpetch for their warm welcome throughout this memorable learning journey.
WRITER: REFLECTION WRITING FROM CLASS
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