Congratulations

EDUCATION:

  • Ph.D. Business Administration, Majoring in Marketing, Assumption University, Thailand (2022, October)
  • Master of Applied Commerce in Marketing, the University of Melbourne, Australia (2003, December) 
           Impact:  Second Class Honor (no thesis program)
  • Bachelor of Business Administration, Majoring in International Business Management, (BBA in International Business Management) Assumption University, Thailand (2001, January) 
           Impact:  Cum Laude

WORKING EXPERIENCE:

Academic

  • Chairperson, Department of Marketing, Martin de Tours School of Management and Economics, Assumption University, Thailand (June 2024 – present)
  • Deputy Chairperson, Department of Marketing, Martin de Tours School of Management and Economics, Assumption University, Thailand (2016 – 2017, and 2023)
  • Director, Student Development Center, Martin de Tours School of Management and Economics, Assumption University, Thailand (June 2022 – May 2023)
  • Lecturer, Department of Marketing, Martin de Tours School of Management and Economics, Assumption University, Thailand (2009 – present)
  • Adjunct Lecturer, Mahasarakham Business School, Mahasarakham University, Thailand (2009)
  • Adjunct Lecturer, Burapha University International College, Burapha University, Thailand (2019)

Professional

  • CRM Consultant, Suzuki D4 Carcity (June 2021 – present)
  • Data Management Consultant, Global Service Center Public Company Limited (November 2020 – 2021)
  • Head of Data Collection Team, ad hoc project for TrueMove H (May 15-29, 2020)
  • Co-Organizer, EEC, Public Hearing Session (February 17, 2020)
  • Co-founder and CRM Manager, Phusakram Brand (2017 – 2019)
  • Organizer, Digital Strategy in Action, The Age of Digital Consumerism (August 2019 – September 2019)
  • Researcher, A research project about 4G customer journey and behavior for TrueMove H (September 2016 – May 2017)
  • Organizer, Authink Digital Marketing Training #1- 3 (2016 – 2017)
  • Marketing Trainer and Coach, SME Project, DITP. (2015, August-September)
  • Managing Director, Cann Business Solutions (2011 – 2015)
  • Marketing Planner for SMEs, organized by DEP, Thailand (2013)
  • Training Organizer and Researcher, Hi Kool (2013, September)
  • Marketing Manager, BB Beauty and Beyond Co., Ltd. (2009 -2010)

PUBLICATIONS:

Academic Journal

  • Zhu, B., Phunthasaen, A., Rungruengarporn, C., & Pinpak, S. (2024). Understanding Thai Consumers’ Intentions to Purchase Genetically Modified Foods. Research on World Agricultural Economy, 5(4).  (Indexed in Scopus and ESCI)
  • Win, H. H., & Rungruengarporn, C. (2024). Fuel Supply Shortage Risk: A Case Study of Humanitarian Organization “Medical Aid Myanmar”. Journal of Supply Chain Management: Research and Practice, 18(1), 19-32.
  • Rungruengarporn, C., & Chantamas, M. (2022). The Role of Online Brand Community Experience in Driving Brand Evangelism for Car Brands in Thailand. The Association of Private Higher Education Institutions of Thailand, 11(2), 119-138.

Refereed Proceedings

  • Pattarakitham, A., & Rungruengarporn, C. (2016). An empirical study of life insurance and macro economic indicators, presented at the XV International Business and Economy Conference, Nürtingen-Geislingen University, Germany.

Article Review

  • Rungruengarporn, C., Ratanasawadwat, N. (2020). Article review: Review of The Effect of Sensory Brand Experience and Involvement on Brand Equity Directly and Indirectly Through Consumer Brand Engagement (2017). Social Science Asia, 6(3), 70-72.

Under-review and In-press

  • Kumar, P., Mastana, A. S., Rungruengarporn, C., & Chantokul, D. (in press). The potential impact of generative AI on the future of higher education: A game-changer or a danger to academic integrity. International Journal of Evaluation and Research in Education. Certificate of Acceptance, ID 32148. (A Scopus indexed journal, tentatively Published in June 2025)

Student Advising and Mentorship

  • (2024) Advisor of a Winning Team, CP Cup Thailand 2024
  • (2020) GSB Yuwapat 2020 and 2024
  • (2019) L’Oreal brandstorm 2019 competition
  • (2019) AP Honda IMC Competition 2019 competition
  • (2017-2018) L’Oreal brandstorm 2017 competition
  • (2017, April) HSBC Case competition
  • (2012, November) CIMS, International Marketing Competition, Singapore

Awards 

  • St. Bernard’s Award – Third Class, Assumption University, Thailand (2000)

CONTACT:

Martin de Tours School of Management and Economics
Assumption University, Bangna Trad Rd, Km. 26, Bang Sao Tong, Samut Prakan 10540, Thailand
E-mail: chainarongrun@msme.au.edu

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