WRITER: THE AU LIBRARY
On June 10, 2025, graduate students from the class was TR 6107 Marketing Management for Tourism, the Hospitality and Tourism Management Program at Assumption University of Thailand (AU) ’s Graduate School of Business – Business Administration in Technology Management (GSBATM) enjoyed an exclusive behind-the-scenes experience at the Nysa Hotel Bangkok, a chic lifestyle property under the Kingston Hotels Group known for delivering “serene calm amidst beautiful chaos.”
Located in the heart of Bangkok’s bustling Asoke district, Nysa Hotel is a stylish urban oasis that combines sleek design, contemporary comfort, and exceptional service. Upon arrival, students were welcomed like true VIPs—with refreshing drinks and warm hospitality from the hotel’s professional team.
The visit began with a dynamic briefing by the Director of Sales and Marketing, offering valuable insights into the hotel’s brand identity, operational strategy, and guest experience model. Seventeen GSBATM students were then divided into three groups for a comprehensive property tour, featuring a range of uniquely styled guest rooms, facilities, and amenities.
The 45-minute tour extended to the back-of-house operations—providing a rare look into the behind-the-scenes excellence that supports Nysa’s seamless guest experience. Students engaged in lively Q&A sessions, eager to learn about room rate strategies, segmentation, and sustainable operations.
At Sage Table Restaurant, students participated in a panel discussion with leaders from key hotel departments—including the General Manager and senior staff from Front Office, Food & Beverage, and Sales & Marketing. These hospitality veterans shared personal career stories and discussed pressing industry topics like digital marketing, influencer engagement, guest loyalty, and market competition.
Marketing emerged as a clear favorite among the students, sparking thoughtful questions and meaningful dialogue on positioning, seasonality, and the power of social media.
Following a gourmet set lunch, students captured the moment with group photos, candid snapshots, and even a few TikTok clips—leaving with both knowledge and memories.
This industry visit reflects GSBATM’s commitment to bridging academic learning with real-world industry exposure. With its visionary leadership and inspiring hospitality model, Nysa Hotel Bangkok proved to be the perfect classroom for Bangkok’s future hospitality leaders.
More Information about Graduate School of Business and Advanced Technology Management, please visit:
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