WRITER: THE AU LIBRARY
A Warm Welcome to a Day of Creative Disruption
On Friday 14 November 2025, the lobby of the Martin de Tours School of Management & Economics (MSME) Building at Assumption University of Thailand (AU), Suvarnabhumi Campus came alive with the energy of innovation as students from the MSME in Design & Digital Innovation (DDI) programme presented their visionary projects, entrepreneurial prototypes and digital-design breakthroughs.
Inside the showcase
The programme opened with remarks from the Dean of MSME and the DDI Chair, who outlined how the DDI curriculum empowers students to become “digital entrepreneurs who succeed in creating businesses and innovations for the future.” The DDI programme integrates business fundamentals, design thinking and digital-technology fluency within a flexible and dynamic structure.
At the showcase, students stood ready at themed booths and live-demo stations, introducing concepts and minimum viable products (MVPs) across sectors including travel-tech, sustainability apps, lifestyle UX and digital services. Faculty, industry mentors and alumni entrepreneurs engaged with the presenters, offering feedback and mentoring.
Innovation meets entrepreneurship
The DDI programme intentionally blends business acumen, creative design and digital-tech literacy to equip graduates for the fast-moving world of digital business. Learning isn’t just theoretical — students conceive, build, test and pitch viable business models, embodying the mindset of the entrepreneur.
By bringing these projects into the MSME lobby, AU reinforces its commitment to real-world readiness: preparing students for employment and empowering them to lead and create new business landscapes.
About the Programme & School
The Bachelor of Business Administration in Design & Digital Innovation (DDI) is offered by Martin de Tours School of Management & Economics (MSME) at AU. The programme integrates business fundamentals, digital literacy and design thinking across a flexible, multidisciplinary curriculum that encourages entrepreneurial mindsets, hands-on project work and cross-discipline learning.
More Information about the Martin de Tours School of Management and Economics, please visit:
Website: https://www.msme.au.edu/
Facebook: https://www.facebook.com/MSMEBusinessSchool
Instagram: https://www.instagram.com/msmeabac/
Tel: Huamak Campus: (+66)-2783-2222 Ext. 1125
Suvarnabhumi Campus: (+66)-2783-2222 Ext. 2236
