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The Albert Laurence School of Communication Arts course provides students with a comprehensive understanding of media, communication strategies, and creative expression. The School combines a blend of theory and practical applications, known as PLEARN where students can explore various fields, including advertising, public relations, digital media, graphic design, and film production. The programs encourage critical thinking and creativity, preparing students to effectively communicate messages across diverse media platforms. By engaging in hands-on projects and real-world experiences through a network of industry specialists, students will develop the skills necessary for success in the dynamic and evolving field of communication.
Here technology, creativity, and business come together to create a unique learning experience within a truly international environment.
Facilities
Designed with the Play and Learn or PLEARN concept, the facilities and curriculum go hand in hand in providing students with a learning experience that brings out the best of their talents. With a strong network of alumni and industry practitioners, the Albert Laurence School of Communication Arts, propel graduates to be the top of their game in the communications industry.
Programs
Creative Commercial Communication aims to produce graduates who are both creative communicators and strategic entrepreneurs. Students will be exposed to various forms of creative and commercial communication and media.
Concentrations in
- Advertising and Brand Communication
- Image Management and Public Relations
- Digital Media Communication
- Live Event Creation and Management
- Innovative Gamification and Content Management
The innovative communication arts program designed for challenges in the metaverse. Students are equipped with four skills, which are communications, design, business, and information technology to produce graduates, who have what it takes to conquer the future.
An International Design curriculum for the next generation that integrates creativity, technology, art and design skills in the 21st century with marketing experience applying into creative businesses along with learning professionally practiced from real case studies in graphic design and digital imagery design.
