Bold Moves, Bright Futures: AU SIMBA Open House Drew Interest from Ambitious Students and Parents

WRITER: THE AU LIBRARY

On Wednesday, May 7, 2025, the Smart Integration in Management & Business Analytics (SIMBA) program at Assumption University of Thailand (AU)  welcomed prospective students, parents, and current learners to its Open House event, held at the TRUE Lab, VMES. The event provided a comprehensive introduction to one of AU’s most innovative programs, designed to meet the demands of a rapidly evolving digital economy.

The morning began with a warm welcome and informal networking, followed by an opening address that emphasized the SIMBA program’s core mission: to develop future leaders equipped with integrated business knowledge, technological fluency, and global perspective.

During the information session, attendees were introduced to the SIMBA Study Plan 1/2025, which integrates business administration, data science, engineering, communication, and international business into a cohesive academic track. Faculty members presented highlights of the program’s flexible curriculum, practical learning model, and accelerated degree options.

Developed through collaboration between AU’s Graduate School and four key academic partners—the Vincent Mary School of Engineering, Science and Technology, the Martin de Tours School of Management and Economics, the Albert Laurence School of Communication Arts and the Theodore Maria School of Arts, the SIMBA program delivers a future-ready education that bridges theory with practice. Students graduate with the ability to create innovative, sustainable solutions in both regional and global business contexts.

A Pathway to Two Degrees in Four Years

One of SIMBA’s most compelling features is the opportunity to earn both a bachelor’s and a master’s degree in just four years. Multiple study pathways are available, including:

  • Three years of undergraduate study at AU followed by one year in a master’s program at AU
  • Two years at AU and one year at an international partner University, followed by a one-year master’s program
  • Hybrid options that combine undergraduate and graduate studies between AU and overseas institutions

Students can select from a range of undergraduate programs in business, data science, engineering, communication, and more, followed by master’s programs from one of AU’s nine graduate schools. The curriculum is regionally and globally accredited, with credit transfer options and double-degree arrangements available through strategic international partnerships.

What Sets SIMBA Apart

The Open House also introduced attendees to key advantages of the SIMBA experience:

  • Flexible learning and tailored academic pathways
  • Industry-driven, experience-based coursework
  • Opportunities to study and work abroad
  • One-to-one faculty mentorship
  • Affordable tuition structure
  • Polite casual dress code
  • A centrally located, tech-enabled Bangkok campus
  • Scholarships and global immersion programs

Additionally, students entering the third year of the undergraduate track may opt to complete one year of study in China, graduating with dual undergraduate degrees from AU and a partner University. These offerings enhance students’ global mobility, competitiveness, and practical readiness for high-impact careers.

Conclusion and Connections

The event concluded with the SIMBA Meet-Up, where prospective students engaged directly with lecturers and current students, asked questions about academic life, and initiated their registration process. The lively discussion reinforced SIMBA’s commitment to academic innovation, student empowerment, and cross-disciplinary excellence.

The SIMBA program at AU continues to position itself as a top-tier choice for students seeking to accelerate their academic journey while gaining valuable international experience and real-world skills.

More Information about Office of Graduate Studies, please visit:

Website: https://www.grad.au.edu/ , https://tcic.au.edu/
Facebook: https://www.facebook.com/abacgraduate/
Instagram: www.instagram.com/au_grad_studies
Twitter: https://twitter.com/AbacGrad
E-mail: grad@au.edu
Tel: (+66)-2783-2222 Ext.1360-61

What to Read Next: