Website : Department of Music Business

Reference : Undergraduate Bulletin 2015-2016

Objectives

To produce graduates who have the characteristics, knowledge and skills as follows:

  1. Understand the code of ethics in the music industry.
  2. Have awareness of the impact of music on society and community well-being.
  3. Have knowledge in business and skills in performance, composition, arrangement and music technology wit individual creativity essential for musician careers as performers, writers, teachers, producers, and entrepreneurs.
  4. Have social understanding and appreciation of the value of musical service to community and culture, as well as the necessity of continuous improvement in their careers.
  5. Integrate their professional growth and intellectual development with their interpersonal skills.
  6. Able to interact with people in the music business and with the audience during music performance.
  7. Able to use information technology and other technologies in communicating and presenting information.

Courses

A. General Education Courses 34 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1401 Language and Communication Skills (For international students) 3

Social Science

Social Science Courses 10 Credits
BG 2403 Introduction to Economics 3
GE 1201 Information Literacy Skills 1
GE 2202 Ethics 3
MGT 2404 Managerial Psychology 3

Humanities

Humanities Courses 3 Credits
GE 2101 World Civilization 3

Science and Mathematics

Science and Mathematics Courses 6 Credits
BG 1200 Mathematics for Business 3
GE 1301 Environmental Science 3

B. Specialized Courses 103 Credits

Core Courses

Core Courses 33 Credits
EN 3289 English for Music Business 3
MA 1301 Applied Music I 2
MA 1302 Applied Music II 2
MA 2301 Applied Music III 2
MA 2302 Applied Music IV 2
MA 3301 Applied Music V 2
MA 3302 Applied Music VI 2
MGT 1101 Introduction to Business 3
MGT 2900 Principles of Management 3
MKT 2280 Principles of Marketing 3
MU 0020 Fundamentals of Music Theory Non-credit
MU 2211 History of Thai Music 3
MU 3221 History of Western Music I 2
MU 3222 History of Western Music II 2
MU 4221 History of Western Music III 2
MU 7111 Concert Attendance I-VIII Non-credit

Major Required

Major Required Courses 37 Credits
MB 2421 Music Production Technology 3
MB 2521 Music Business I 3
MB 2522 Music Business II 3
MB 3421 Music Business Technology 3
MB 3512 Law on Music Business 3
MB 3513 Local Internship in Music Industry (240 hours) 3
MB 4511 Music Business Artist/Project Management 3
MB 4521 Selected Topics in Music Industry I 1
MB 4522 Selected Topics in Music Industry II 2
MB 4523 Music Business Seminar 2
MU 0111 Ear Training I 1
MU 0112 Ear Training II 1
MU 1111 Theory of Western Music I 3
MU 1112 Theory of Western Music II 3
MU 2113 Theory of Western Music III 3

Major Required

Major Elective Courses 15 Credits
MA 0610 Music Ensemble 2
MA 2501 Chorus I 1
MA 2502 Chorus II 1
MA 2503 Chorus III 1
MA 2504 Chorus IV 1
MA 4311 Advanced Performance I 2
MA 4312 Advanced Performance II 2
MB 3423 Sound Design and Sound Logo 3
MB 3531 History of Music Industry in Thailand 3
MB 3532 Classical Music Management 3
MB 4512 Music in Film Industry 3
MB 4514 Career Options in Music Business 3
MGT 3922 Introduction to New Venture 3
MGT 3924 Human Resources Development 3
MKT 3627 Sales Promotion 3
MKT 3628 Public Relations 3
MKT 3629 Pricing Strategy and Decision 3
MKT 3823 Marketing Channel Strategy and Decisions 3
MKT 4725 Competitive Analysis and Strategy 3
MKT 4726 Advertising and Creative Strategies 3
MKT 4806 Product and Brand Management 3
MU 2221 Popular Music Literature 3
MU 3121 Composition 3
MU 4103 Form and Analysis 3
MU 4112 Arranging 3
MU 4223 Music in Human Life 3

Minor

Minor Courses 18 Credits
Marketing
Minor Required Courses 18 Credits
MKT 3102 Integrated Marketing Communications 3
MKT 3525 Sales Management 3
MKT 3530 Consumer Behavior 3
MKT 3837 Service and Customer Relationship Management 3
MKT 4730 Marketing Management 3
MKT 4809 Marketing for Services 3
Management
Minor Required Courses 18 Credits
MGT 3901 Organization Theory 3
MGT 3903 Leadership 3
MGT 3917 Innovation and Change Management 3
MGT 3923 Strategic Human Resources Management 3
MGT 3942 Organizational Behavior 3
MGT 4916 Negotiation Strategy 3
Business English
Minor Required Courses 12 Credits
EN 2230 Listening and Speaking 3
EN 3210 Business Communication in English I 3
EN 4232 Business Conversation 3
EN 4233 Public Speaking in English 3
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business English upon completion of the prerequisites (if any).
Business French
Minor Required Courses 12 Credits
FR 1500 Introduction to French 3
FR 1501 French I 3
FR 2501 French II 3
FR 2502 French III 3
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business French upon completion of the prerequisites (if any).
Business Chinese
Minor Required Courses 12 Credits
CN 1400 Introduction to Chinese 3
CN 1401 Chinese I 3
CN 2401 Chinese II 3
CN 2402 Chinese III 3
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business Chinese upon completion of the prerequisites (if any).
Business Japanese
Minor Required Courses 12 Credits
JA 1700 Introduction to Japanese 3
JA 1701 Japanese I 3
JA 2701 Japanese II 3
JA 2702 Japanese III 3
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business Japanese upon completion of the prerequisites (if any).

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

D. Free Elective Courses open to non-music students

Free elective courses which are offered by the Department of Music Business of School of Music:

MA 0610 Music Ensemble 3
MA 1300 Introduction to Applied Music 1
MU 1001 Music Appreciation 3

Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
BG 1200 Mathematics for Business 3
GE 1201 Information Literacy Skills 1
GE 1403 Communication in Thai 3
or GE 1401 Language and Communication Skills (For international students) 3
GS 2101 World Civilization 3
MA 1301 Applied Music I 2
MU 0111 Ear Training I 1
MU 1111 Theory of Western Music I 3
MU 7111 Concert Attendance I Non-credit
  Total 19
Second Semester
Course Code Course Title Credits
BG 1002 English II 3
GE 1301 Environment Science 3
MA 1302 Applied Music II 2
MGT 1101 Introduction to Business 3
MU 0112 Ear Training II 1
MU 1112 Theory of Western Music II 3
MU 2211 History of Thai Music 3
MU 7111 Concert Attendance II Non-credit
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
BG 2000 English III 3
BG 2403 Introduction to Economics 3
MA 2301 Applied Music III 2
MB 2521 Music Business I 3
MGT 2900 Principles of Management 3
MU 2113 Theory of Western Music III 3
MU 3221 History of Western Music I 2
MU 7111 Concert Attendance III Non-credit
  Total 19
Second Semester
Course Code Course Title Credits
BG 2001 English IV 3
MA 2302 Applied Music IV 2
MB 2421 Music Production Technology 3
MB 2522 Music Business II 3
MGT 2404 Managerial Psychology 3
MKT 2280 Principles of Marketing 3
MU 3222 History of Western Music II 2
MU 7111 Concert Attendance IV Non-credit
  Total 19

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
EN 3289 English for Music Business 3
MA 3301 Applied Music V 2
MB 3421 Music Business Technology 3
MB 3512 Law on Music Business 3
MU 4221 History of Western Music III 2
MU 7111 Concert Attendance V Non-credit
  One Major Elective Course 3
  One Minor Course 3
  Total 19
Second Semester
Course Code Course Title Credits
GE 2202 Ethics 3
MA 3302 Applied Music VI 2
MB 4511 Music Business Artist/Project Management 3
MU 7111 Concert Attendance VI Non-credit
  One Major Elective Course 3
  One Minor Course 3
  Total 14
Summer Session
Course Code Course Title Credits
MB 3513 Local Internship in Music Industry (240 hours) 3
  Total 3

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
MB 4521 Selected Topics in Music Industry I 1
MU 7111 Concert Attendance VII Non-credit
  Two Major Elective Courses 6
  Two Minor Courses 6
  One Free Elective Course 3
  Total 16
Second Semester
Course Code Course Title Credits
MB 4522 Selected Topics in Music Industry II 2
MB 4523 Music Business Seminar 2
MU 7111 Concert Attendance VIII Non-credit
  One Major Elective Course 3
  Two Minor Courses 6
  One Free Elective Course 3
  Total 16