Department of Visual Communication Design Website
Reference : Undergraduate Bulletin 2015-2016

Objectives

We are committed to provide the local and global community with visual communication designers who are aware of their role in society. An individual must carry out design conforming to business convention, realizing the sustainable approaches and uplifting social and culture practice as well as personal visual exploration.

Courses

A. General Education Courses 31 Credits

Language

Language Courses 12 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3

Social Science

Social Science Courses 7 Credits
GE 1204 Physical Education 1
GE 2202 Ethics 3
MGT 1101 Introduction to Business 3

Humanities

Humanities Courses 9 Credits
ART 4018 Art Appreciation 3
GE 2101 World Civilization 3
MGT 2404 Managerial Psychology 3

Science and Mathematics

Science and Mathematics Courses 3 Credits
BG 1200 Mathematics for Business 3

B. Specialized Courses 109 Credits

Core Courses

Core Courses 45 Credits
ART 1001 Drawing 3
ART 1002 2 Dimensional Foundation 3
ART 1003 Color Theory 3
ART 1004 Technical Drawing 3
ART 1005 Painting 3
ART 1006 3 Dimensional Foundation 3
ART 1208 Computer Graphic Foundation 3
ART 2009 History of Art 3
ART 2010 Typography 3
ART 2112 Illustration 3
ART 2311 Photography 3
ART 3014 Thai Art 3
ART 4019 Aesthetics 3
ART 4020 Law and Ethics for Arts and Design 3
MKT 2280 Principles of Marketing 3

Major Required Courses

Major Required Courses 49 Credits
ART 2313 Digital Imaging 3
ART 3016 History of Modern Design 3
ART 3017 Internship (160 hours) 1
ART 3215 Interactive and Time Base Media 3
VIS 1101 Visual Communication Design I 3
VIS 2102 Visual Communication Design II 3
VIS 2103 Print Production 3
VIS 2104 Advanced Typography 3
VIS 2105 Visual Communication Design III 3
VIS 3106 Sketch Design 3
VIS 3107 Visual Communication Design IV 3
VIS 3110 Visual Communication Design V 3
VIS 4115 Design Management 3
VIS 4116 Art Thesis I 3
VIS 4121 Self Promotion 3
VIS 4122 Art Thesis II 6

Major Elective Courses

Major Elective Courses 15 Credits
Choose one group of Elective Courses.
Graphic Design
VIS 3108 Publication Design 3
VIS 3111 Package Design 3
VIS 3112 Typeface Design 3
VIS 4117 Signage System and Way finding Design 3
VIS 4118 Display and Exhibition Design 3
Advertising Design
VIS 3409 Idea-Generation Techniques 3
VIS 3413 Advertising Graphics 3
VIS 3414 Copywriting 3
VIS 4419 Production Design 3
VIS 4420 Advertising Campaign Design 3

C. Free Elective Courses 6 Credits

    Credits
VIS 4123 Individual Project 3
VIS 4124 Book Binding 3
VIS 4125 Sketch Fashion Design 3
Students can also take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
ART 1001 Drawing 3
ART 1002 2 Dimensional Foundation 3
ART 1003 Color Theory 3
ART 1004 Technical Drawing 3
BG 1001 English I 3
MGT 1101 Introduction to Business 3
  Total 18
Second Semester
Course Code Course Title Credits
ART 1005 Painting 3
ART 1006 3 Dimensional Foundation 3
ART 1208 Computer Graphic Foundation 3
BG 1002 English II 3
BG 1200 Mathematics for Business 3
VIS 1101 Visual Communication Design I 3
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
ART 2009 History of Art 3
ART 2010 Typography 3
ART 2311 Photography 3
BG 2000 English III 3
MKT 2280 Principles of Marketing 3
VIS 2102 Visual Communication Design II 3
  Total 18
Second Semester
Course Code Course Title Credits
ART 2112 Illustration 3
ART 2313 Digital Imaging 3
BG 2001 English IV 3
GE 1204 Physical Education 1
VIS 2103 Print Production 3
VIS 2104 Advanced Typography 3
VIS 2105 Visual Communication Design III 3
  Total 19

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
ART 3014 Thai Art 3
ART 3215 Interactive and Time Base Media 3
GE 2101 World Civilization 3
VIS 3106 Sketch Design 3
VIS 3107 Visual Communication Design IV 3
Major Elective Course : Graphic Design  
VIS 3108 Publication Design 3
Major Elective Course : Advertising Design  
VIS 3409 Idea-Generation Techniques 3
  Total 18
Second Semester
Course Code Course Title Credits
ART 3016 History of Modern Design 3
GE 2202 Ethics 3
MGT 2404 Managerial Psychology 3
VIS 3110 Visual Communication Design V 3
Major Elective Courses : Graphic Design  
VIS 3111 Package Design 3
VIS 3112 Typeface Design 3
Major Elective Courses : Advertising Design  
VIS 3413 Advertising Graphics 3
VIS 3414 Copywriting 3
  Total 18
Summer Session
Course Code Course Title Credits
ART 3017 Internship (160 hours) 1
  Total  1

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
ART 4018 Art Appreciation 3
VIS 4115 Design Management 3
VIS 4116 Art Thesis I 3
  Free Elective Course 3
Major Elective Courses : Graphic Design  
VIS 4117 Signage System and Way finding Design 3
VIS 4118 Display and Exhibition Design 3
Major Elective Courses : Advertising Design  
VIS 4419 Production Design 3
VIS 4420 Advertising Campaign Design 3
  Total 18
Second Semester
Course Code Course Title Credits
ART 4019 Aesthetics 3
ART 4020 Law and Ethics for Arts and Design 3
VIS 4121 Self Promotion 3
VIS 4122 Art Thesis II 6
  Free Elective Course 3
  Total 18