Department of New Media Communication Website
Reference : Undergraduate Bulletin 2015-2016

Objectives

To produce graduates who have the characteristics, knowledge and skills as follows: 

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge,skills, and practical experiences in the field of new media communication, communication arts,management and business and able to work inthe field of new media communication and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.

Courses

A. General Education Courses 36 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students) 3

Social Science

Social Science Courses 12 Credits
CA 1012 Macro-environment, Media Effect and Media Literacy 3
CA 2016 Psychology for Persuasive Communication 3
CA 4010 Law and Ethical Concerns for Communication 3
GE 2202 Ethics 3

Humanities

Humanities Courses 3 Credits
GE 1102 Introduction to Philosophy 3

Science and Mathematics

Science and Mathematics Courses 6 Credits
GE 1301 Environmental Science 3
BG 1301 Fundamentals of Statistics 3

B. Specialized Courses: 100 Credits

Core Courses

Core Courses 39 Credits
CA 1001 Introduction to Communication 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
CA 2004 Introduction to Advertising 3
CA 2005 Introduction to Public Relations 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2015 Introduction to Performance Communication 3
CA 2018 Consumer Insight 3
MGT 1101 Introduction to Business 3
MGT 2900 Principles of Management 3
MKT 2280 Principles of Marketing 3
NM 3401 Production for Communication Tools 3

Major Required Courses

Major Required Courses 43 Credits
AD 3101 Principles of Marketing Communication 3
CA 2003 Presentation Technique 3
CA 2013 Utilization of Multimedia Tools 3
CA 3011 Communication Arts Research 3
NM 3402 Film and Time-based Media Production 3
NM 3404 Multimedia Editing 3
NM 3410 New Media Application 3
NM 3412 Creativity and Innovation 3
NM 3420 Audience Context Analysis 3
NM 4405 Broadcast and New Media Management 3
NM 4406 Broadcast Media Production and Directing 3
NM 4407 Seminar in Broadcast and New Media 3
NM 4408 Studio Workshop 6
NM 4420 Studio Internship (200 Hours) 1

Major Elective Courses

Major Elective Courses 18 Credits
NM 3411 Advanced Photography and Digital Imaging 3
NM 3414 New Media Journalism 3
NM 3417 Computer Graphics for Communication Design 3
NM 3418 Interactive Media Art 3
NM 3419 Selected Topics in New Media 3
NM 4413 Advanced Multimedia Editing 3
NM 4414 Sound for Video Production 3
NM 4417 Media Content Analysis 3
NM 4418 Integrated New Media Environments 3
NM 4419 Utilization of New Media Programming 3
Students can take Advertising, Performance Communication, and Public Relations courses as major elective courses upon completion of the prerequisites (if any).

Minor Courses

Minor Courses 18 Credits
Students can choose one of the following groups as the minor courses.
Advertising
Minor Required Courses 9 Credits
AD 3102 Advertising Media Planning 3
AD 3103 Advertising Creative Strategy 3
AD 3112 Brand Communication 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Advertising upon completion of the prerequisites (if any).
Performance Communication
Minor Required Courses 9 Credits
PC 3305 Script Writing and Analysis 3
PC 3308 Performance/ Event Criticism 3
PC 4311 Production Management for Performance 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Performance Communication upon completion of the prerequisites (if any).
Public Relations
Minor Required Courses 9 Credits
PR 3202 Strategic Public Relations Campaign Planning and Evaluation 3
PR 3214 Organization Communication 3
PR 4201 Corporate Communication and Stakeholder Relations 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Public Relation upon completion of the prerequisites (if any).

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).


Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
CA 1001 Introduction to Communication 3
CA 1017 Introduction to Creative Communication 3
CA 1012 Macro-environment, Media Effect and Media Literacy 3
GE 1301 Environmental Science 3
MGT 1101 Introduction to Business 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 1002 English II 3
BG 1301 Fundamentals of Statistics 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
GE 1102 Introduction to Philosophy 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For international Students) 3
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
BG 2000 English III 3
CA 2003 Presentation Technique 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2015 Introduction to Performance Communication 3
CA 2016 Psychology for Persuasive Communication 3
MKT 2280 Principles of Marketing 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 2001 English IV 3
CA 2004 Introduction to Advertising 3
CA 2005 Introduction to Public Relations 3
CA 2013 Utilization of Multimedia Tools 3
GE 2202 Ethics 3
NM 3401 Production for Communication Tool 3
  Total 18

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
AD 3101 Principles of Marketing Communication 3
CA 2018 Consumer Insight 3
CA 3011 Communication Arts Research 3
NM 3402 Film and Time-based Media 3
NM 3410 New Media Application 3
  Major Elective or Minor Course 3
  Total 18
Second Semester
Course Code Course Title Credits
NM 3404 Multimedia Editing 3
NM 3412 Creativity and Innovation 3
NM 3420 Audience Context Analysis 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 18
Summer Session
Course Code Course Title Credits
NM 4420 Studio Internship (200 Hours) 1
  Total (200 Hours) 1

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
CA 4010 Law and Ethical Concerns for Communication 3
MGT 2900 Principles of Management 3
NM 4405 Broadcast and New Media Management 3
NM 4406 Broadcast Media Production and Directing 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 18
Second Semester
Course Code Course Title Credits
NM 4407 Seminar in Broadcast and New Media 3
NM 4408 Studio Workshop 6
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Total 15