Reference : Undergraduate Bulletin 2015-2016

Objectives

To produce graduates who have the characteristics, knowledge and skills as follows: 

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Know and understand the principles and practices in organizing including creating and designing a performance both behind the scene and on stage.
  • Logically and systematically apply performance principles and practices when organizing and managing a performance.
  • Effectively and efficiently use a performance, a show and an event as a communication tool.
  • Able to work with others harmoniously and responsibly.
  • Able to use information and communication technology in creating a performance.
  • Able to use English in communicating verbal cues and communicating to a diverse audience

Courses

A. General Education Courses 36 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students) 3

Social Science

Social Science Courses 12 Credits
CA 1012 Macro-environment, Media Effect and Media Literacy 3
CA 2016 Psychology for Persuasive Communication 3
CA 4010 Law and Ethical Concerns for Communication 3
GE 2202 Ethics 3

Humanities

Humanities Courses 3 Credits
GE 1102 Introduction to Philosophy 3

Science and Mathematics

Science and Mathematics Courses 6 Credits
BG 1301 Fundamentals of Statistics 3
GE 1301 Environmental Science 3

B. Specialized Courses: 96 Credits

Core Courses

Core Courses 39 Credits
CA 1001 Introduction to Communication 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
CA 2004 Introduction to Advertising 3
CA 2005 Introduction to Public Relations 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2015 Introduction to Performance Communication 3
CA 2018 Consumer Insight 3
MGT 1101 Introduction to Business 3
MGT 2900 Principles of Management 3
MKT 2280 Principles of Marketing 3
NM 3401 Production for Communication Tools 3

Major Required

Major Required Courses 39 Credits
AD 3101 Principles of Marketing Communication 3
CA 2003 Presentation Technique 3
CA 2013 Utilization of Multimedia Tools 3
CA 3011 Communication Arts Research 3
PC 3305 Script Writing and Analysis 3
PC 3306 Marketing Management for Performance Project 3
PC 3307 Visualization of Stage/ Event 3
PC 3308 Performance/Event Criticism 3
PC 4306 Stage/Event Management 3
PC 4308 Performance Communication Workshop I 3
PC 4309 Performance Communication Workshop II 3
PC 4310 Seminar in Performance Communication 3
PC 4311 Production Management for Performance 3

Major Elective

Major Elective Courses 18 Credits
Students can choose courses to fulfill 18 credits from the following courses and/or choose minor courses of other departments.
PC 3301 Art and Literature Appreciation 3
PC 3302 Principles of Performance Design 3
PC 3320 Script Writing and Adaptation in Thai 3
or PC 3321 Script Writing and Adaptation in English 3
PC 3322 Acting for Personality/Social Interaction 3
PC 3323 Fundamental of Acting 3
PC 3324 Sound for Performance/Event 3
PC 4315 Fundamentals of Lighting 3
PC 4316 Directing 3
PC 4325 Costume and Make-up Selection 3
PC 4326 Scenery and Prop Creation 3
PC 4327 Selected Topics in Performance Communication 3
Students can take Advertising, New Media Communication, Public Relations, courses as major elective courses upon completion of the prerequisites (if any).

Minor

Minor Courses 18 Credits
New Media Communication
Minor Required Courses 9 Credits
NM 3402 Film and Time-based Media Production 3
NM 3404 Multimedia Editing 3
NM 4406 Broadcast Media Production and Directing 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of New Media Communication upon completion of the prerequisites (if any).
Public Relations
Minor Required Courses 9 Credits
PR 3202 Strategic Public Relations Campaign Planning and Evaluation 3
PR 3214 Organizational Communication 3
PR 4201 Corporate Communication and Stakeholder Relations 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Public Relation upon completion of the prerequisites (if any).
Advertising
Minor Required Courses 9 Credits
AD 3102 Advertising Media Planning 3
AD 3103 Advertising Creative Strategy 3
AD 3112 Brand Communication 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Advertising upon completion of the prerequisites (if any).

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).


Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
CA 1001 Introduction to Communication 3
CA 1012 Macro-environment, Media Eff ect and Media Literacy 3
CA 1017 Introduction to Creative Communication Design 3
GE 1301 Environmental Science 3
MGT 1101 Introduction to Business 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 1002 English II 3
BG 1301 Fundamentals of Statistics 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
GE 1102 Introduction to Philosophy 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students)  
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
BG 2000 English III 3
CA 2003 Presentation Technique 3
CA 2005 Introduction to Public Relations 3
CA 2015 Introduction to Performance Communication 3
CA 2016 Psychology for Persuasive Communication 3
MKT 2280 Principles of Marketing 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 2001 English IV 3
CA 2004 Introduction to Advertising 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2013 Utilization of Multimedia Tools 3
CA 3018 Consumer Insight 3
GE 2202 Ethics 3
  Total 18

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
AD 3101 Principles of Marketing Communication 3
CA 3011 Communication Arts Research 3
NM 3401 Production for Communication Tools 3
PC 3305 Script Writing and Analysis 3
PC 3308 Performance/ Event Criticism 3
  Major Elective or Minor Course 3
  Total 18
Second Semester
Course Code Course Title Credits
PC 3306 Marketing Management for Performance Project 3
PC 3307 Visualization of Stage/ Event 3
PC 4306 Stage/Event Management 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Total 15

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
CA 4010 Law and Ethical Concern for Communication 3
MGT 2900 Principles of Management 3
PC 4308 Performance Communication Workshop I 3
PC 4311 Production Management for Performance 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 18
Second Semester
Course Code Course Title Credits
PC 4309 Performance Communication Workshop II 3
PC 4310 Seminar in Performance Communication 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 15