Department of Public Relations Website
Reference : Undergraduate Bulletin 2015-2016

Objectives

To produce graduates who have the characteristics, knowledge and skills as follows: 

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.
  • Able to continuously develop themselves academically and professionally.
  • Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
  • Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
  • Have creativity and communication skills for presentation.

Courses

A. General Education Courses 36 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International students) 3

B. Specialized Courses: 97 Credits

Core Courses

Core Courses 39 Credits
CA 1001 Introduction to Communication 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
CA 2004 Introduction to Advertising 3
CA 2005 Introduction to Public Relations 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2015 Introduction to Performance Communication 3
CA 2018 Consumer Insight 3
MGT 1101 Introduction to Business 3
MGT 2900 Principles of Management 3
MKT 2280 Principles of Marketing 3
NM 3401 Production for Communication Tools 3

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).


Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
CA 1001 Introduction to Communication 3
CA 1012 Macro-environment, Media Effect and Media Literacy 3
GE 1301 Environmental Science 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students) 3
MGT 1101 Introduction to Business 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 1002 English II 3
BG 1301 Fundamentals of Statistics 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
GE 1102 Introduction to Philosophy 3
  Total 18