DEGREE CONFERRED

Bachelor of Communication Arts (Public Relations)

B.Com. Arts (Public Relations)

GRADUATION REQUIREMENTS

Assumption University confers the degree of Bachelor of Communication Arts in Public Relations upon students who meet all of the following requirements:

  • Have completed the total number of credits of the curriculum
  • Have obtained accumulative grade point average of at least 2.00
  • Have participated in 16 sessions of the Professional Ethics Seminar
  • Have obtained library and financial clearance from the University
  • Have demonstrated good behavior and discipline
  • Are obligated to meet the minimum English proficiency requirement specified in one of the following criteria:

Test Instruments

Required Passing Score

AU English Proficiency Assessment

or

70%*

TOEFL (iBT)

or

90

TOEFL (P)

or

575

IELTS

6.5 

*70% = Level B2 of Common European Framework of Reference for Language (CEFR)

OBJECTIVES

To produce graduates who have the characteristics, knowledge and skills as follows:

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.
  • Able to continuously develop themselves academically and professionally.
  • Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
  • Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
  • Have creativity and communication skills for presentation.

COURSES

General Education Courses 30 Credits

Language

Language Courses       15 Credits

BG 1001

English I

3

BG 1002

English II

3

BG 2000

English III

3

BG 2001

English IV

3

GE 1403

Communication in Thai (for Thai students)

3

or

 

 

GE 1405

Thai Language and Culture (for non-Thai students)

3

Specialized Courses 96 Credits

Core

Core Courses       36 Credits

CA 1001

Introduction to Communication 

3

CA 1002

Introduction to Photography and Cinematography

3

CA 1021

Introduction to Advertising 

3

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

CA 1024

Introduction to Digital Media Communication  

3

CA 1025

Computer Graphic Design

3

CA 2003

Presentation Technique

3

CA 2019

Communication Arts Research

3

MGT 1101

Introduction to Business 

3

MGT 2900

Principles of Management

3

MKT 2280

Principles of Marketing

3

Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

STUDY PLAN

FIRST YEAR

First Semester

Code

Subjects

Credits

BG 1001

English I

3

CA 1001

Introduction to Communication

3

CA 1002

Introduction to Photography and Cinematography

3

CA 1021

Introduction to Advertising and Branding

3

or

 

 

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

or

 

 

CA 1024

Introduction Digital Media Communication

3

GE 1403

Communication in Thai (for Thai students)

3

or

 

 

GE 1405

Thai Language and Culture (for non-Thai students)

3

 

Total

18

Second Semester

Code

Subjects

Credits

BG 1002

English II

3

CA 1021

Introduction to Advertising and Branding

3

or

 

 

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

or

 

 

CA 1024

Introduction Digital Media Communication

3

CA 1025

Computer Graphic Design

3

MGT 1101

Introduction to Business

3

GE 2101

World Civilization

3

 

Total

18