Department of Advertising Website
Reference : Undergraduate Bulletin 2015-2016

Objectives

To produce graduates who have the characteristics, knowledge and skills as follows: 

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge, skills, and practical experiences in the field of advertising, communication arts, management and business and able to work in the field of advertising business and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.
  • Able to continuously develop themselves academically and professionally.
  • Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
  • Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
  • Have creativity and communication skills for presentation.

Courses

A. General Education Courses 36 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students) 3

Social Science

Social Science Courses 12 Credits
CA 1012 Macro-environment, Media Effect and Media Literacy 3
CA 2016 Psychology for Persuasive Communication 3
CA 4010 Law and Ethical Concerns for Communication 3
GE 2202 Ethics 3

Humanities

Humanities Courses 3 Credits
GE 1102 Introduction to Philosophy 3

Science and Mathematics

Science and Mathematics Courses 6 Credits
BG 1301 Fundamentals of Statistics 3
GE 1301 Environmental Science 3

B. Specialized Courses: 96 Credits

Core Courses

Core Courses 39 Credits
CA 1001 Introduction to Communication 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1017 Introduction to Creative Communication Design 3
CA 2004 Introduction to Advertising 3
CA 2005 Introduction to Public Relations 3
CA 2007 Introduction to New Media and Broadcasting 3
CA 2015 Introduction to Performance Communication 3
CA 2018 Consumer Insight 3
MGT 1101 Introduction to Business 3
MGT 2900 Principles of Management 3
MKT 2280 Principles of Marketing 3
NM 3401 Production for Communication Tools 3

Major Required

Major Required Courses 39 Credits
AD 3101 Principles of Marketing Communication 3
AD 3102 Advertising Media Planning 3
AD 3103 Advertising Creative Strategy 3
AD 3112 Brand Communication 3
AD 3119 Advertising and Marketing Communication Research 3
AD 4100 Seminar in Advertising 3
AD 4101 Advertising Workshop I 3
AD 4102 Advertising Workshop II 3
AD 4104 Advertising and Marketing Communication Management 3
AD 4115 Campaign Planning and Management 3
CA 2003 Presentation Technique 3
CA 2013 Utilization of Multimedia Tools 3
CA 3011 Communication Arts Research 3

Major Elective

Major Elective Courses 18 Credits
Students can choose courses to fulfill 18 credits from the following courses and/or choose minor courses of other departments.
AD 3106 Art Direction 3
AD 3114 Interactive Advertising and Marketing Communication 3
AD 3113 Customer Relationship Management 3
AD 3115 International Communication Campaign 3
AD 3116 Account Planning 3
AD 3117 Advertising and Popular Culture 3
AD 3118 Selected Topics in Advertising 3
AD 4107 Basic Copywriting (Thai) 3
or AD 4108 Basic Copywriting (English) 3
AD 4103 Creative Media Management 3
AD 4111 Advanced Brand Communication 3
AD 4122 Direct Communication Campaign Management 3
AD 4123 Marketing Channel Communication 3
Students can take New Media Communication, Performance Communication, Public Relations courses, as major elective courses upon completion of the prerequisites (if any).

Minor

Minor Courses 18 Credits
Students can choose one of the following group as the minor courses.
New Media Communication
Minor Required Courses 9 Credits
NM 3402 Film and Time-based Media Production 3
NM 3404 Multimedia Editing 3
NM 4406 Broadcast Media Production and Directing 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of New Media Communication upon completion of the prerequisites (if any).
Performance Communication
Minor Required Courses 9 Credits
PC 3305 Script Writing and Analysis 3
PC 3308 Performance/ Event Criticism 3
PC 4311 Production Management for Performance 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Performance Communication upon completion of the prerequisites (if any).
Public Relations
Minor Required Courses 9 Credits
PR 3202 Strategic Public Relations Campaign Planning and Evaluation 3
PR 3214 Organization Communication 3
PR 4201 Corporate Communication and Stakeholder Relations 3
Minor Elective Courses 9 Credits
Students can take minor elective courses of 9 credits from the Department of Public Relation upon completion of the prerequisites (if any).

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).


Study Plan

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
CA 1001 Introduction to Communication 3
CA 1012 Macro-environment, Media Effect and Media Literacy 3
GE 1301 Environmental Science 3
GE 1403 Communication in Thai 3
or GE 1404 Thai Culture and Traditions (For International Students) 3
MGT 1101 Introduction to Business 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 1002 English II 3
BG 1301 Fundamentals of Statistics 3
CA 1002 Introduction to Photography and Cinematography 3
CA 1006 Introduction to Journalism and Mass Communication 3
CA 1007 Introduction to Creative Communication 3
GE 1102 Introduction to Philosophy 3
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
BG 2000 English III 3
CA 2003 Presentation Technique 3
CA 2004 Introduction to Advertising 3
CA 2015 Introduction to Performance Communication 3
CA 2016 Psychology for Persuasive Communication 3
MKT 2280 Principles of Marketing 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 2001 English IV 3 3
CA 2005 Introduction to Public Relations 3 3
CA 2007 Introduction to New Media Broadcasting 3 3
CA 2013 Utilization of Multimedia Tools 3
CA 2018 Consumer Insight 3 3
GE 2202 Ethics 3
  Total 18

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
AD 3101 Principles of Marketing Communication 3
AD 3102 Advertising Media Planning 3
AD 3103 Advertising Creative Strategy 3
AD 3112 Brand Communication 3
CA 3011 Communication Arts Research 3
NM 3401 Production for Communication Tools 3
  Total 18
Second Semester
Course Code Course Title Credits
AD 3119 Advertising and Marketing Communication Research 3
AD 4100 Seminar in Advertising 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 18

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
AD 4101 Advertising Workshop I 3
AD 4104 Advertising and Marketing Communication Management 3
CA 4010 Law and Ethical Concerns for Communication 3
  Major Elective or Minor Course 3
  Free Elective Course 3
  Total 15
Second Semester
Course Code Course Title Credits
AD 4102 Advertising Workshop II 3
AD 4115 Campaign Planning and Management 3
MGT 2900 Principles of Management 3
  Major Elective or Minor Course 3
  Major Elective or Minor Course 3
  Total 15