Reference : Undergraduate Bulletin 2015-2016

Degree Conferred: Bachelor of Business Administration (Hospitality and Tourism Management)

B.B.A. (Hospitality and Tourism Management)

Program Objectives: To produce graduates who have the characteristics, knowledge and skills as follows:

  • Morally sound, committed to acting justly and open to further growth
  • Posses knowledge of the principles and theories of hospitality and tourism management.
  • Understand and have awareness of hospitality and tourism management professional standards and ethics
  • Able to apply analytical tools and conceptual frameworks to solve business problems.
  • Equipped with necessary leadership, managerial, and technical skills needed in today’s organizations
  • Able to work as a team and motivate others to work
  • Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills

A. General Education Courses 40 Credits

Language

Language Courses 15 Credits
BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1403 Communication in Thai 3
or GE 1401 Language and Communication Skills (For International students) 3

Social Science

Social Science Courses 13 Credits
BG 2400 Macroeconomics 3
BG 2401 Microeconomics 3
GE 1204 Physical Education 1
GE 2202 Ethics 3
MGT 1101 Introduction to Business 3

Humanities

Humanities Courses 6 Credits
GE 2101 World Civilization 3
MGT 2404 Managerial Psychology 3

Science and Mathematics

Science and Mathematics Courses 6 Credits
BG 1200 Mathematics for Business 3
GE 1301 Environmental Science 3

B. Specialized Courses 93 Credits

Business Core Courses

Business Core Courses 48 Credits
ACT 1600 Fundamentals of Financial Accounting 3
ACT 2620 Fundamentals of Managerial Accounting 3
BG 1201 Statistics I 3
BG 1400 Business Law I 3
BG 1401 Business Law II 3
BG 2200 Statistics II 3
BIS 1141 Business Software Applications 0
BIS 2180 Information Technology 3
BIS 3340 Computer Tools in Research 0
FIN 2700 Money, Banking and Financial Markets 3
FIN 3701 Corporate Finance 3
IBM 2702 International Business Environment 3
MGT 2900 Principles of Management 3
MGT 3905 Operations Management 3
MGT 3907 Business Communication 3
MGT 3940 Business Research Methodology 3
MGT 4914 Entrepreneurship 3
MKT 2280 Principles of Marketing 3

Major Required Courses

Major Required Courses 30 Credits
HTM 3001 Sustainable Tourism 3
HTM 3002 Business Operation and Leadership in Hospitality and Tourism 3
HTM 3003 Information Technology in Hospitality and Tourism 3
HTM 3101 Introduction to Hospitality Management 3
HTM 3102 Introduction to Tourism Management 3
HTM 3103 Consumer Behavior in Hospitality and Tourism Industry 3
HTM 3204 Human Resource Management in Hospitality and Tourism 3
HTM 3205 Marketing in Hospitality and Tourism 3
HTM 3211 Food and Beverage Management 3
HTM 4210 Strategic Management in Hospitality and Tourism 3

Concentration Courses

Students must choose one of the three following plans as their concentration course.
Plan A: Concentration Courses in Hospitality Management 15 Credits
Or Plan B: Concentration Courses in Tourism Management 15 Credits
Or Plan C: Business Concentration Courses 15 Credits

PLAN A

PLAN A – Concentration Courses in Hospitality Management 15 Credits
Students pursuing PLAN A must study the five specified courses.
HTM 4111 Food and Beverage Service 3
HTM 4112 Kitchen Operation 3
HTM 4301 Room Division Management 3
HTM 4302 Event Management 3
HTM 4303 Service Management 3

PLAN B

PLAN B – Concentration Courses in Tourism Management 15 Credits
Students pursuing PLAN B must study the five specified courses.
HTM 4401 Tourism Policy and Development 3
HTM 4402 Tourism Destination Management 3
HTM 4403 Tour Guiding and Operation in Practice 3
HTM 4404 Cultural Heritage Tourism 3
HTM 4405 International Tourism Studies 3

PLAN C

PLAN C – Business Concentration Courses
Students pursuing PLAN C must select a concentration in other business areas and study the five specified courses.
Business Information System Credits
BIS 3315 Programming and Algorithms 3
BIS 3635 Database Systems 3
BIS 3655 Data Communications and Networking 3
BIS 3666 Information Systems Analysis and Design 3
BIS 4675 Information Systems Project management 3
International Business Management Credits
IBM 3711 Comparative Management 3
IBM 3713 International Management 3
IBM 3714 Export-Import Policy and Strategy 3
IBM 4811 International Strategic Management 3
MKT 3620 Global Marketing 3
Management Credits
MGT 3915 Project Management 3
MGT 3917 Innovation and Change Management 3
MGT 3922 Introduction to New Ventures 3
MGT 4910 Productivity and Quality Management 3
MGT 4916 Negotiation Strategy 3
Marketing Credits
MKT 3525 Sales Management 3
MKT 3530 Consumer Behavior 3
MKT 4725 Comparative Analysis and Strategy 3
MKT 4730 Marketing Management 3
MKT 4809 Marketing for Services 3

C. Free Elective Courses 9 Credits

Students can take free elective courses of 9 credits from any faculty in Assumption University upon completion of the pre-requisites (if any).


Study Plan

First and Second Year (Freshmen and Sophomore)
During the freshmen year, all students in Martin de Tours School of Management pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.

Third and Fourth Year (Junior and Senior)
During the junior and senior years, students who select the Hospitality and Tourism Management Major follow the Hospitality and Tourism Management program of studies:

  1. Ten Major Required Courses
  2. Five Concentration Courses
    Plan A: Major Concentration Courses in Hospitality Management
    Or Plan B: Major Concentration Courses in Tourism Management
    Or Plan C: Business Concentration Courses
  3. Three Free Elective Courses

First Year

FIRST YEAR
First Semester
Course Code Course Title Credits
BG 1001 English I 3
BG 1200 Mathematics for Business 3
BG 1201 Statistics I 3
BG 1400 Business Law I 3
GE 1204 Physical Education 1
GE 1301 Environmental Science 3
GE 1403 Communication in Thai 3
or GE 1401 Language and Communication Skills (For international students) 3
  Total 19
Second Semester
Course Code Course Title Credits
ACT 1600 Fundamentals of Financial Accounting 3
BG 1002 English II 3
BG 1401 Business Law II 3
BG 2200 Statistics II 3
BG 2401 Microeconomics 3
BIS 1141 Business Software Applications 0
MGT 1101 Introduction to Business 3
  Total 18

Second Year

SECOND YEAR
First Semester
Course Code Course Title Credits
ACT 2620 Fundamentals of Managerial Accounting 3
BG 2000 English III 3
BG 2400 Macroeconomics 3
BIS 2180 Information Technology 3
MGT 2404 Managerial Psychology 3
MGT 2900 Principles of Management 3
  Total 18
Second Semester
Course Code Course Title Credits
BG 2001 English IV 3
FIN 2700 Money, Banking and Financial Markets 3
GE 2101 World Civilization 3
GE 2202 Ethics 3
IBM 2702 International Business Environment 3
MKT 2280 Principles of Marketing 3
  Total 18

Third Year

THIRD YEAR
First Semester
Course Code Course Title Credits
BIS 3340 Computer Tools in Research 0
FIN 3701 Corporate Finance 3
HTM 3101 Introduction to Hospitality Management 3
HTM 3102 Introduction to Tourism Management 3
HTM 3103 Consumer Behavior in Hospitality and Tourism Industry 3
  Two Free Elective Courses 6
  Total 18
Second Semester
Course Code Course Title Credits
MGT 3905 Operations Management 3
MGT 3907 Business Communication 3
MGT 3940 Business Research Methodology 3
HTM 3211 Food and Beverage Management 3
HTM 3001 Sustainable Tourism 3
HTM 3205 Marketing in Hospitality and Tourism 3
  Total 18

Fourth Year

FOURTH YEAR
First Semester
Course Code Course Title Credits
HTM 3002 Business Operation and Leadership in Hospitality and Tourism 3
HTM 3003 Information Technology in Hospitality and Tourism 3
HTM 3204 Human Resource Management in Hospitality and Tourism 3
HTM 4210 Strategic Management in Hospitality and Tourism 3
  Two Plan A / Plan B / Plan C Courses 6
  Total 18
Second Semester
Course Code Course Title Credits
MGT 4914 Entrepreneurship 3
  Three Plan A / Plan B / Plan C Courses 9
  One Free Elective Course 3
  Total 15
  400-hour Internship is required after completing 142 credits for graduation