AU Students of IAM, MBA and keen participants obtained the first-hand insights during the special lecture given by Ajarn Sanchai Thiewprasertkul, President of Siam Piwat Co., Ltd. at the AU City Campus on October 27, 2018.   The audience enjoyed direct to the point observations, real-life example through his witty and signature approach in storytelling.

Key messages from his enlightening talk included:
- 10 Key trends, shaping the future of retail industry and challenges to organization transformation in battling the latest retail disruption.
- Investment in Tech & Data Analytics is a must to lay foundation for data-driven strategies to deliver what matter most to customers across all channels.
- For younger generation, never stop learning to stay relevant and competitive.