Degree Conferred:
Bachelor of Business Administration Program in Management
B.B.A. (Management)
Program Objectives:
- To produce graduates with knowledge and pragmatic managerial skills accepted by international organizations.
- To enable graduates to develop an entrepreneurial skill for being an entrepreneur, who can apply the management knowledge in finance, marketing, human resource, and information technology.
Requirements
| General Educational Courses | 40 |
| Business Core Courses | 48 |
| Major Required Courses | 30 |
| Plan A: Major Concentration Courses OR |
|
| Plan B: Business Concentration Courses OR |
15 |
| Plan C: Major Elective Courses |
|
| Free Elective Courses | 9 |
| Total | 142 |
General Educational Courses
| Credits | |
| BG 1000 Communication in Thai | 3 |
| BG 1001 English I | 3 |
| BG 1002 English II | 3 |
| BG 2000 English III | 3 |
| BG 2001 English IV | 3 |
| BG 2400 Macroeconomics | 3 |
| BG 2401 Microeconomics | 3 |
| BG 1100 Physical Education | 1 |
| BG 2402 Ethics | 3 |
| BG 1200 Mathematics for Business | 3 |
| BG 1202 Science, Man and His Environment | 3 |
| GS 1003 World Civilization | 3 |
| MGT 1101 Introduction to Business | 3 |
| MGT 2404 Managerial Psychology | 3 |
Business Core Courses
| Credits | |
| BG 1201 Statistics I | 3 |
| BG 2200 Statistics II | 3 |
| BG 1400 Business Law I | 3 |
| BG 1401 Business Law II | 3 |
| ACT 1600 Fundamentals of Financial Accounting | 3 |
| ACT 2620 Fundamentals of Managerial Accounting | 3 |
| FIN 2700 Money, Banking and Financial Markets | 3 |
| FIN 3701 Corporate Finance | 3 |
| IBM 2702 International Business Environment | 3 |
| MKT 2280 Principles of Marketing | 3 |
| MGT 2900 Principles of Management | 3 |
| MGT 3905 Operations Management | 3 |
| MGT 3907 Business Communication | 3 |
| MGT 3940 Business Research Methodology | 3 |
| MGT 4914 Entrepreneurship | 3 |
| BIS 1140 Microcomputer Applications | 0 |
| BIS 2180 Information Technology | 3 |
| BIS 3340 Computer Tools in Research | 0 |
Major Required Courses
| Credits | |
| BIS 3588 Digital Business Enterprise | 3 |
| FIN 3714 Business Condition Analysis | 3 |
| FIN 4813 Financial Management | 3 |
| MGT 3901 Organization Theory | 3 |
| MGT 3923 Strategic Human Resources Management | 3 |
| MGT 3941 Quantitative Business Analysis | 3 |
| MGT 4910 Productivity and Quality Management | 3 |
| MGT 4911 Seminar in Management | 3 |
| MGT 4913 Corporate Strategy | 3 |
| MKT 4730 Marketing Management | 3 |
Plan A - Major Concentration Courses
Students pursuing PLAN A must select ONE of the following concentrations in the major area and study its five specified courses:
| Entrepreneurship |
Credits |
| MGT 3915 Project Management | 3 |
| MGT 3917 Innovation and Change Management | 3 |
| MGT 3922 Introduction to New Ventures | 3 |
| MGT 4916 Negotiation Strategy | 3 |
| MGT 4919 Business Training | 3 |
| Strategic Human Resources Management | Credits |
| MGT 3903 Leadership | 3 |
| MGT 3924 Human Resources Development | 3 |
| MGT 3942 Organizational Behavior | 3 |
| MGT 4916 Negotiation Strategy | 3 |
| MGT 4919 Business Training | 3 |
Plan B - Business Concentration Courses
Students pursuing PLAN B must select ONE of the following concentrations in other business areas and study its five courses:
| Marketing | Credits |
| MKT 3525 Sales Management | 3 |
| MKT 3530 Consumer Behavior | 3 |
| MKT 4725 Competitive Analysis and Strategy | 3 |
| MKT 3620 Global Marketing | 3 |
| MKT 4809 Marketing for Services | 3 |
| Finance and Banking | Credits |
| FIN 3711 Investment | 3 |
| FIN 3712 Money and Capital Markets | 3 |
| FIN 3713 Business Analysis and Evaluation | 3 |
| FIN 4832 Entrepreneurial Finance | 3 |
| FIN 4815 Bank Management | 3 |
| Business Information Systems | Credits |
| BIS 3315 Programming and Algorithms | 3 |
| BIS 3635 Database Systems | 3 |
| BIS 3655 Data Communications and Networking | 3 |
| BIS 3666 Information Systems Analysis and Design | 3 |
| BIS 4675 Information Systems Project Management | 3 |
| Hospitality and Tourism Management | Credits |
| HTM 3101 Introduction to Hospitality Management | 3 |
| HTM 3102 Introduction to Tourism Industry Management | 3 |
| HTM 3103 Consumer Behavior in Hospitality and Tourism Industry | 3 |
| HTM 3204 Human Resource Management in Hospitality and Tourism | 3 |
| HTM 3205 Marketing for Hospitality and Tourism | 3 |
| Real Estate Management | Credits |
| REM 3111 Principles of Real Estate | 3 |
| REM 3112 Real Estate Law | 3 |
| REM 3113 Real Estate Economics | 3 |
| REM 3114 Building Design and Construction Techniques | 3 |
| REM 3211 Principles of Real Estate Development | 3 |
| Industrial Management | Credits |
| IDM 3202 Motion and Time Study | 3 |
| IDM 3203 Logistics and Supply Chain Management | 3 |
| IDM 3204 Industrial Safety and Risk Management | 3 |
| IDM 4201 Manufacturing Planning and Control | 3 |
| IDM 4203 Quality Management | 3 |
Plan C - Major Elective Courses
Students pursuing PLAN C must select any five courses from the following list:
| Credits | |
| FIN 3724 Financial Feasibility and Planning | 3 |
| FIN 4832 Entrepreneurial Finance | 3 |
| FIN 4841 Credit and Risk Management | 3 |
| MGT 3903 Leadership | 3 |
| MGT 3904 Office Management | 3 |
| MGT 3906 Managerial Group Dynamics | 3 |
| MGT 3915 Project Management | 3 |
| MGT 3917 Innovation and Change Management | 3 |
| MGT 3922 Introduction to New Ventures | 3 |
| MGT 3921 Employment Procedure and Evaluation | 3 |
| MGT 3924 Human Resources Development | 3 |
| MGT 3942 Organizational Behavior | 3 |
| MGT 4908 Administrative Planning and Control | 3 |
| MGT 4909 Communication in Management | 3 |
| MGT 4912 Individual Research | 3 |
| MGT 4916 Negotiation Strategy | 3 |
| MGT 4919 Business Training | 3 |
| MGT 4923 Wage and Salary Administration | 3 |
| MGT 4924 Manpower Planning | 3 |
| MGT 4925 Labor Relations | 3 |
| MGT 4943 Organizational Development | 3 |
| MGT 4944 Organizational Psychology | 3 |
| MKT 3803 Retail Management | 3 |
| MKT 4805 Business-to-Business Marketing | 3 |
| MKT 4810 Export – Import Management | 3 |
Free Electives Courses
Students can take free elective courses of 9 credits which are offered by their faculty or by the different faculties upon completion of the prerequisites.
Program of Study
Third and Fourth Years (Junior and Senior)
During the junior and senior years, students choose a program of study in a major of their own choice with the following structure:
- Ten Major Required Courses
- Plan A: Five Major Concentration Courses
OR
Plan B: Five Business Concentration Courses
OR
Plan C: Five Major Elective Courses - Three Free Elective Courses
Third Year (Junior)
First Semester
| Course Code | Course Title | Credits |
| BIS 3340 |
Computer Tools in Research | 0 |
| FIN 3701 |
Corporate Finance | 3 |
| MGT 3901 |
Organization Theory | 3 |
| MGT 3905 |
Operations Management | 3 |
| MGT 3923 |
Strategic Human Resources Management | 3 |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Free Elective Course | 3 | |
| Total | 18 |
Second Semester
| Course Code | Course Title | Credits |
| BIS 3588 |
Digital Business Enterprise | 3 |
| FIN 3714 |
Business Condition Analysis | 3 |
| MGT 3907 |
Business Communication | 3 |
| MGT 3940 |
Business Research Methodology | 3 |
| MGT 3941 |
Quantitative Business Analysis | 3 |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| Total | 18 |
Fourth Year (Senior)
First Semester
| Course Code | Course Title | Credits |
| FIN 4710 |
Financial Management | 3 |
| MGT 4910 |
Productivity and Quality Management | 3 |
| MGT 4914 |
Entrepreneurship | 3 |
| MKT 4730 |
Marketing Management | 3 |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Free Elective Course | 3 | |
| Total | 18 |
Second Semester
| Course Code | Course Title | Credits |
| MGT 4911 |
Seminar in Management | 3 |
| MGT 4913 |
Corporate Strategy | 3 |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Free Elective Course | 3 | |
| Total | 15 |
on February 23, 2012 - March 6, 2012
