Degree Conferred:
Bachelor of Business Administration Program in Hospitality and Tourism Management
B.B.A. (Hospitality and Tourism Management)
Program Objectives:
- To produce graduates aware of global, technological, and competitive forces that shape business in the digital economy.
- To be the region’s foremost undergraduate business program in Hospitality and Tourism Management.
- To fill the business market’s needs for competent, ethical, and confident managers who will make significant contributions to an organization.
- To attract prospective students who possess a strong desire to learn and pursue a career in Hospitality and Tourism Management.
- To broaden students knowledge of all elements of promotion and to prepare them for a meaningful career in hospitality and tourism management.
- To equip students with the necessary leadership, managerial, and technical skills needed in today’s organizations.
- To produce articulate graduates who possess strong interpersonal skills, good business sense, and entrepreneurial spirit.
Requirements
| General Educational Courses | 40 |
| Business Core Courses | 48 |
| Major Required Courses | 30 |
| Plan A: Major Concentration Courses OR |
|
| Plan B: Business Concentration Courses OR |
15 |
| Plan C: Major Elective Courses |
|
| Free Elective Courses | 9 |
| Total | 142 |
General Educational Courses
| Credits | |
| BG 1000 Communication in Thai | 3 |
| BG 1001 English I | 3 |
| BG 1002 English II | 3 |
| BG 2000 English III | 3 |
| BG 2001 English IV | 3 |
| BG 2222 Integrated Mathematics | 3 |
| BG 2400 Macroeconomics | 3 |
| BG 2401 Microeconomics | 3 |
| BG 1100 Physical Education | 1 |
| BG 2402 Ethics | 3 |
| BG 1200 Mathematics for Business | 3 |
| BG 1202 Science, Man and His Environment | 3 |
| GS 1003 World Civilization | 3 |
| MGT 1101 Introduction to Business | 3 |
| MGT 2404 Managerial Psychology | 3 |
Business Core Courses
| Credits | |
| BG 1201 Statistics I | 3 |
| BG 2200 Statistics II | 3 |
| BG 1400 Business Law I | 3 |
| BG 1401 Business Law II | 3 |
| ACT 1600 Fundamentals of Financial Accounting | 3 |
| ACT 2620 Fundamentals of Managerial Accounting | 3 |
| FIN 2700 Money, Banking and Financial Markets | 3 |
| FIN 3701 Corporate Finance | 3 |
| IBM 2702 International Business Environment | 3 |
| MKT 2280 Principles of Marketing | 3 |
| MGT 2900 Principles of Management | 3 |
| MGT 3905 Operations Management | 3 |
| MGT 3907 Business Communication | 3 |
| MGT 3940 Business Research Methodology | 3 |
| MGT 4914 Entrepreneurship | 3 |
| BIS 1140 Microcomputer Applications | 0 |
| BIS 2180 Information Technology | 3 |
| BIS 3340 Computer Tools in Research | 0 |
Major Required Courses
| Credits | |
| HTM 3101 Introduction to Hospitality Management | 3 |
| HTM 3102 Introduction to Tourism Management | 3 |
| HTM 3103 Consumer Behavior in Hospitality and Tourism Industry | 3 |
| HTM 3204 Human Resource Management in Hospitality and Tourism | 3 |
| HTM 3205 Marketing for Hospitality and Tourism | 3 |
| HTM 4106 Operations Management for Hospitality and Tourism | 3 |
| HTM 4107 Hospitality and Tourism Information System | 3 |
| HTM 4108 Education and Training in Hospitality and Tourism | 3 |
| HTM 4209 Seminar in Hospitality and Tourism | 3 |
| HTM 4210 Strategic Management in Hospitality and Tourism | 3 |
Plan A – Major Concentration Courses
Students pursuing PLAN A must select ONE of the following concentrations in the major area and study its five specified courses:
| Hospitality Management |
Credits |
| HTM 3211 Food and Beverage Management | 3 |
| HTM 3212 Accommodation Management and Operations | 3 |
| HTM 4111 Food & Beverage Service | 3 |
| HTM 4112 Kitchen Operation | 3 |
| HTM 4211 Service Management in Hospitality | 3 |
| Tourism Management |
|
| HTM 3221 MICE Management | 3 |
| HTM 3222 Attraction Management | 3 |
| HTM 4121 Tour Operations Management | 3 |
| HTM 4122 Planning and Development in Tourism | 3 |
| HTM 4221 Tour Guiding | 3 |
| Students who would like to obtain an official tour guide certificate (Thai and Non-Thai Students) and license (Thai Students only) from Tourism Authority of Thailand are required to complete the noncredit courses as follows; | |
| HTM 4123 Thai History, Society and Culture for Tourism | 0 |
| HTM 4222 Thailand Tourism Products | 0 |
Plan B - Business Concentration Courses
Students pursuing PLAN B must select ONE of the following concentrations in other business areas and study its five courses:
| Marketing |
Credits |
| MKT 3525 Sales Management | 3 |
| MKT 3530 Consumer Behavior | 3 |
| MKT 4725 Competitive Analysis and Strategy | 3 |
| MKT 4730 Marketing Management | 3 |
| MKT 4809 Marketing for Services | 3 |
| Management |
Credits |
| MGT 3915 Project Management | 3 |
| MGT 3917 Innovation and Change Management | 3 |
| MGT 3922 Introduction to New Ventures | 3 |
| MGT 4910 Productivity and Quality Management | 3 |
| MGT 4916 Negotiation Strategy | 3 |
| Business Information Systems |
Credits |
| BIS 3315 Programming and Algorithms | 3 |
| BIS 3635 Database Systems | 3 |
| BIS 3655 Data Communications and Networking | 3 |
| BIS 3666 Information Systems Analysis and Design | 3 |
| BIS 4675 Information Systems Project Management | 3 |
| International Business Management |
Credits |
| IBM 3711 Comparative Management | 3 |
| IBM 3713 International Management | 3 |
| IBM 4811 International Strategic Management | 3 |
| MKT 3620 Global Marketing | 3 |
| IBM 4712 Export-Import Management | 3 |
Plan C - Major Elective Courses
Students pursuing PLAN C must select any five courses from the following list:
| Credits | |
| HTM 3211 Food and Beverage Management | 3 |
| HTM 3212 Accommodation Management and Operations | 3 |
| HTM 3221 MICE Management | 3 |
| HTM 3222 Attraction Management | 3 |
| HTM 4111 Food & Beverage Service | 3 |
| HTM 4112 Kitchen Operation | 3 |
| HTM 4121 Tour Operations Management | 3 |
| HTM 4122 Planning and Development in Tourism |
3 |
| HTM 4211 Service Management in Hospitality | 3 |
| HTM 4221 Tour Guiding | 3 |
Free Elective Courses
Students can take free elective courses of 6 credits which are offered by their faculty or by the different faculties upon completion of the prerequisites.
Program of Study
Third and Fourth Years (Junior and Senior)
During the junior and senior years, students choose a program of study in a major of their own choice with the following structure:
- Ten Major Required Courses
- Plan A: Five Major Concentration Courses
OR
Plan B: Five Business Concentration Courses
OR
Plan C: Five Major Elective Courses - Three Free Elective Courses
Third Year (Junior)
First Semester
| Course Code |
Course Title | Credits |
| BIS 3340 |
Computer Tools in Research | 0 |
| FIN 3701 |
Corporate Finance | 3 |
| HTM 3101 |
Introduction to Hotel Management | 3 |
| HTM 3102 |
Introduction to Tourism Industry | 3 |
| HTM 3103 |
Consumer Behavior in Hospitality and Tourism Industry | 3 |
| MGT 3905 |
Operations Management | 3 |
| One Free Elective Courses | 3 | |
| Total | 1 |
Second Semester
| Course Code |
Course Title | Credits |
| HTM 3204 |
Human Resource Management in Hospitality and Tourism | 3 |
| HTM 3205 |
Marketing for Hospitality in Tourism | 3 |
| MGT 3907 |
Business Communication | 3 |
| MGT 3940 | Business Research Methodology | 3 |
| One Plan A OR Plan B OR Plan C Course 3 |
3 | |
| One Plan A OR Plan B OR Plan C Course 3 |
3 | |
| Total 18 |
18 |
Fourth Year (Senior)
First Semester
| Course Code |
Course Title | Credits |
| HTM 4106 |
Operations Management for Hospitality and Tourism | 3 |
| HTM 4107 |
Hospitality and Tourism Information System | 3 |
| HTM 4108 |
Law in Hospitality and Tourism | 3 |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Plan A Non-credit Course |
0 | |
| One Free Elective Courses |
3 | |
| Total |
18 |
Second Semester
| Course Code | Course Title | Credits |
| HTM 4209 |
Seminar in Hospitality and Tourism | 3 |
| HTM 4210 |
Strategic Management in Hospitality and Tourism | 3 |
| MGT 4914 |
Entrepreneurship | 3 |
| One Plan A OR Plan B OR Plan C Course | 3 | |
| One Plan A Non-credit Course | 0 | |
| One Free Elective Courses | 3 | |
| Total | 15 |
on February 23, 2012 - March 6, 2012
